Survey: Semiconductors Supply Chain

In early 2020, COVID-19 took the world by surprise. The resulting lockdowns caused demand for new automobiles to collapse, which in turn drastically reduced orders for semiconductors from the auto sector. Other semiconductor sectors related to home office, high-bandwidth networking and gaming surged in demand and consumed the available semiconductor capacity. When automotive semiconductor demand […]

Qualitative vs. Quantitative Research — Here’s What You Need to Know

Qualitative vs. Quantitative — you’ve heard the terms before, but what do they mean? Here’s what you need to know on when to use them and how to apply them in your research projects. Most research projects you undertake will likely require some combination of qualitative and quantitative data. The magnitude of each will depend […]

Three Ways to Apply Qualitative Research

When it comes to strategic planning, qualitative research is often as important as quantitative. There are three popular ways to conduct such research — focus groups, online discussion boards, and senior advisors. Depending on your needs and budget, each of these approaches to qualitative research — or a combination of them — may be appropriate […]

Focusing on Focus Groups: Best Practices

Before embarking on a road trip, you should know exactly why you’re taking the journey (Sightseeing? Catching up with old friends? Moving?) because those goals will in turn inform the route you choose and the stops selected along the way to your destination. This axiom also holds true in market research. One’s research method should […]

The 6 Pillars of Successful Survey Design

When you need to understand an industry or market, research is essential. You can gather research through secondary sources — trade publications, published reports, websites, etc. — but this is essentially skimming the surface of publicly available information. Secondary research should be considered a supplement to your primary research. It should form a foundation that […]

Survey: Petrochemical Market Overview

The impact of the COVID-19 pandemic on the petrochemicals market has been severe, and as a result, the first half of 2021 saw performance fall below expectations across certain segments of this space. However, experts in the field are optimistic that a return to pre-COVID-19 levels is possible by the first half of 2023. Petrochemical […]

Survey: COVID-19 Impact on Airlines and Aircraft Lessors

The early impact of COVID-19 on airlines was significant. Nonessential air travel was shut down, flights were grounded, and personnel were furloughed. The industry reached its low point in March and April of 2020, and it’s been a slow climb back ever since. As of August 2021, the airline industry has not yet returned to […]