The Right Moment to Put Your Value Proposition to the Test

If you’re developing a product, concept testing is an important — if not essential — step. It’s easy to get stuck on an idea. There’s been much internal debate. You’ve brainstormed, discussed, whiteboarded, and decided that this value prop is this best. But is it? Before you get here, pause, and put it to the […]

CEO Survey 2022: An Optimistic Outlook for the Year Ahead

For the last three years, GLG has surveyed CEOs around the world about the year that has gone by and their expectations for the one to come. This year’s GLG CEO Survey is global, with executives from every region and across a wide range of industries. The custom panel, drawn from GLG’s network of approximately […]

Survey: Impact of COP26 and Net Zero Strategy

In general terms, enterprises seem to be aware of the issues surrounding climate change, the need to reduce CO2 emissions, and the need to ensure environmental protection. In the UK, government has laid out a Net Zero Strategy that plans to reduce emissions to net zero in 2050. However, there is mixed knowledge of what […]