Why Content Continues to be King

As Netflix, Amazon, and other video-on-demand platforms continue to expand their global audiences, one thing remains constant: content is king. Exclusive and original content continues to drive both subscriber growth and retention across all the major streaming services. The key for these companies, according to former Netflix Originals Marketing Director Sean McGinn, is in understanding […]

The Future of Media: Contagious Marketing and the Success of Buzzfeed

Buzzfeed is a pioneer in contagious marketing and one of today’s most successful digital media outlets. Buzzfeed’s President Greg Coleman shares the role testing and learning have played in its success, and how the media company thinks about the future of paid advertising. Greg Coleman is a digital business veteran with more than three decades […]

Why Terrestrial Radio is Here to Stay

Where does AM/FM radio fit into the world of streaming and satellite? “Terrestrial radio provides a community,” former iHeartMedia executive Zena Burns tells GLG. “When you turn on a terrestrial radio station, you feel connected to something.” Burns also debunks a common misconception that terrestrial radio stations do not measure their audience as accurately as […]

Predicting the Future of the Video Industry

Contrary to the common portrait of “gloom and doom” for television and video, former President of AOL Video and Studios Dermot McCormack argues that user experience and predictive data will provide a roadmap of innovation opportunity or “Video 3.0.” He sits down with GLG to discuss the three pillars of “Video 3.0,” what an integrated […]

How HBO Now Came to Be

More outlets mean more content, and with the wealth of channels currently available to consumers—both on-air and digital—as well as new streaming platforms, we are truly in the “glory days for producers, writers, [and] content creators,” according to longtime HBO executive Shelley Brindle. GLG sits down with Brindle, former EVP of Domestic Network Distribution and […]

Live Sports in the Age of Cord-Cutting

The future of the traditional pay-TV model may seem uncertain with the proliferation of over-the-top offerings such as Netflix and HBO GO. As new digital video services continue to emerge, customers may find more and more reasons to cut the cord. However, former president of ESPN Inc. George Bodenheimer believes existing cable bundles will continue […]

Modern Media and the Evolution of Broadcast Networks

Steven Schiffman discusses the modern media and content landscape, the history of broadcast networks, and media consumption in present day. He explains how the digital age has impacted content consumption, and how households may use bundled content in the near future. Steve is currently the CEO of the Justice Network, a multicast broadcast network featuring […]

Digital Marketing 101

The game has changed dramatically for advertisers in the past decade. To keep their edge, ad agencies have been shifting their focus from traditional marketing channels (e.g., billboards) to digital platforms like Google Search and Facebook’s News Feed. Ben Kirshner, founder and CEO of Elite SEM, an award-winning digital advertising agency, sits down with GLG […]

New Metrics in Digital Marketing

Over the past few decades, marketers have established clear benchmarks for measuring the success of traditional television advertising. The same cannot be said for digital media. As platforms and consumer behaviors continue to change, gauging the success of digital marketing campaigns has proven to be far more elusive. Former Chief Revenue Officer at VEVO Jonathan […]

Speaker Biographies

Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.​

Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.​

Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.

Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.

Speaker Biographies

Marie-Anne Aymerich

Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.

Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.

As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.

Patrick Jephson

Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.

With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.

Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.

Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.