Creative Pioneers Inspire a Car Dream Factory
Calty Design Research is the North American design studio for Toyota Motor Corporation, the world’s largest car manufacturer. Calty provides innovative designs for Toyota, Lexus, and Scion vehicles and supports North American production design. Over the last 50 years, Toyota has built more than 30 million cars and trucks in North America. Calty’s Newport Beach, […]
Specialty Marketing Calls for Deep Industry Expertise
Elsevier is a leading provider of information solutions that enhance the performance of science, health, and technology professionals. Its R&D Solutions division offers chemical companies critical data and technology capabilities in order to accelerate innovation and time to market, while reducing risk and driving greater profitability. Elsevier is a part of RELX Group, which employs […]
Startup Positioned to Win Every Pitch
Boxed Wholesale is a startup that delivers bulk-size groceries and household products directly to consumers. Boxed customers order at Boxed.com or on the free Boxed app and pay no membership fee. In two years, Boxed has grown from its CEO’s garage to three warehouses across the U.S. Millions of people have used the app and […]
Digital Transformation: A Fact, Not a Fad
Rick Chavez has spent more than 20 years as a technology entrepreneur and advisor at the forefront of the digital revolution. He has guided growth and innovation strategies and incubation programs at major organizations, ranging from Adobe, Microsoft, and Yahoo to American Express, the University of Michigan, and WalMart. Chavez’s teams bring together world-class business […]
The Best Questions Are About Questions
The Valspar Corporation is one of the largest global paints and coatings manufacturers in the world, providing coatings and intermediates to businesses and consumers. Since 1806, Valspar has been dedicated to innovation, quality, and customer service. They challenge themselves to answer marketplace demands, increase product performance, and design solutions that protect people and the planet. […]
The Significance of Logos and Brand Design

Logos, akin to the first word in a conversation between two people, are the best introduction to a company’s purpose and standing. Michael Bierut shares on the implications of logos and the public’s increasing desire to engage in their meaning. Michael Bierut is a partner in the New York office of the international design consultancy […]
Embracing a Customer-Centric Approach to Growth

According to Neil Golden, former Chief Marketing Officer of McDonald’s, the successful evolution of a behemoth business, like McDonald’s, requires laser focus on customer behavior. It also requires a commitment to discovering “system ideas”- an approach to tapping the collective knowledge of disparate business channels. Golden also notes that continual growth and innovation are crucial […]