VoC Research & the Cloud

It used to be easy to identify your customer. But today, it’s more complicated than ever. Once upon a time, a tech marketer’s customer was the tech buyer alone. Gauging this group’s opinion seemed to be easy. Metrics like revenue and churn revealed how the buyer felt about the product. Still other organizations realized they needed more insight. […]

Research at the Speed of the Market

The business world moves fast. Does your research keep pace? By the time you finish reading this post, your company may have a daunting new competitor. Technology moves fast. You may have broken significant ground, launched a category, and created marketplace buzz. Inevitably, though, new companies have jumped in the game. Now they’re beginning to steal […]

The Challenge of Decision-Making: Using Third Parties to Overcome Bias

In today’s fast-paced business environment, objective decision-making is critical. However, inherent biases can turn what may seem like objective answers into answers that simply confirm your expectations, leading to suboptimal outcomes. The Challenge of Decision Making delves into the complexities of these biases and dives into the importance of incorporating third-party perspectives to counteract these […]

Beyond the Customer

As organizations seek to ground their Voice of Customer (VoC) research in richer, more strategic insights, this eBook, Beyond the Customer, explores why traditional reliance on “safe” segment, like current or loyal customer, can obscure emerging risks and opportunity signals. With practical recommendations and real-world examples, this guide shows how expanding your VoC program to […]

Market Sizing for Industrial Equipment

Market Sizing for Industrial Equipment When a major industrial company was building out a five-year product roadmap, GLG helped them better understand the North American market for winches, hoists and related equipment. Investigating a New Market In 2018, an industrial conglomerate partnered with GLG to study the market size and growth opportunities for winches and […]

Machine Learning Data for Smart Cities

Machine Learning Data for Smart Cities In 2018, a major software company was preparing to launch a new product that collected machine learning data for smart cities. Partnering with GLG enabled them to better understand the unmet needs of their key personas. Tapping in to the world’s largest source of real-world expertise To ensure successful […]

Why Content Marketing is Not One Size Fits All

All content is not created equal. With the advent of new digital platforms, it’s important for marketers to stay ahead of how their customers consume content. The first step, according to marketing expert Andrew McLean, is for advertisers not to recycle content across different mediums. What works for a Facebook audience may not work for […]

Tech Giant Invests in Product Managers to Stay Ahead

Cisco Systems enables people to make powerful connections—whether in business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings help create internet solutions that make networks possible—providing easy access to information anywhere, at any time. Cisco specializes in routing and switching and advanced technologies like home networking, IP telephony, optical networking, security, storage area […]

Outside Expertise Gives Innovation a Turbo Boost

GE (General Electric) is today a leading digital industrial company, transforming industry with software-defined machines and solutions that are connected, responsive, and predictive. GE is organized around a global exchange of knowledge, through which each business shares and accesses the same technology, markets, structure, and intellect. In 2014, GE spent $4.5 billion on research and […]

Finding the Right People to Talk to

Boston Biomedical is an R&D stage biopharmaceutical company working to develop the next generation of targeted cancer therapeutics. Before a new drug hits the market, it must first pass through three phases of clinical trials. Pat Andrews and her team at Boston Biomedical specialize in evaluating whether or not compounds merit further study. One of […]

A Leader Learns from Leaders

Novo Nordisk is a global healthcare company and leader in diabetes care. Their more than 90 years of innovation in diabetes care enables them to serve people facing other serious chronic conditions, including rare bleeding disorders, growth hormone-related disorders, and obesity. They market their products in 180 countries. Novo Nordisk is headquartered in Denmark and […]

Pharma M&A Starts with a Phone Call (or Five)

Chiesi is an international specialty pharmaceutical company that creates, develops, and commercializes innovative medicines in respiratory and primary care, neonatology, and rare disease and special care. Chiesi’s research centers and laboratories in five countries collaborate on pre-clinical, clinical, and registration programs, with 515 of their 4,100 employees dedicated to R&D. In 2014, the company reported […]

Speaker Biographies

Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.​

Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.​

Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.

Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.

Speaker Biographies

Marie-Anne Aymerich

Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.

Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.

As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.

Patrick Jephson

Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.

With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.

Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.

Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.