Understand the Impact of Your Message
What makes a good message? To craft the best message and help deliver your intended business outcome, you want to align with your customer needs and brand values to effectively reach your desired audience.
Is the message clear and easy to understand? Is it compelling? How do key audiences react? Is the message likely to lead to strong business impact?
GLG’s data-driven approach helps you develop messaging, measure its performance, and enhance it with clarity and confidence.
How to Position a New Product
GLG helped a global tech company’s customer insights and product teams determine whether to message their offering as a unified platform or as a best-in-class solution suite.
Focus Group Best Practices
Looking to hone your message? GLG assists clients in choosing a desired research method and the needs required to inform it.