Consumer Survey: Use and Attitude of COVID-19 Test Kit
Challenge
A medical device company planning to market a COVID-19 antigen test kit product overseas needs to conduct research on consumers in multiple target markets overseas to understand the purchasing behavior, product knowledge and related perceptions of residents towards the COVID-19 antigen test reagent.
The GLG Approach
Before the project started, GLG suggested adjustments to the client’s program design. Based on the client’s questions, we quickly assisted in designing the first draft of the questionnaire. GLG’s Asia-Pacific regional coverage research team was utilized to gain an initial understanding of the regional market. GLG then efficiently conducted the research with a sample of 150 consumers covering the Singapore, Germany and Japan markets and analyzed the data collected in an integrated manner.
Outcome
In 4 weeks, GLG’s Medical and Healthcare Solutions team conducted research and questionnaire design to complete data collection in multiple countries. Through follow-up services, GLG was able to assist the client in solving data issues in a flexible and efficient manner. GLG delivered the raw data and data analysis forms, and worked with the client to interpret and analyze the results
Why GLG?
GLG provided efficient and quality deliverables for a multi-regional consumer research, including programming and testing, insights collection and data analysis, concluding powerful insights with market recommendations.
Global and Comprehensive
GLG’s global research capacities allows the team to conduct various types of 2B or 2C researches
Flexible and Efficient
GLG team focuses on critical issues and delivers in efficiency given a tight timeline
Client-Centric and Quality
Final research deliverables are presented in integrated analysis or a insights report with raw data.
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As The World’s Insight Network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.