Voice of Customer Research: A Comprehensive Guide

In GLG’s ebook, Voice of Customer Research, you will learn:

• The importance of getting accurate, unbiased, actionable VoC research
• The elements that constitute a successful VoC program
• Different ways to think about your customer segments
• How, when, and why to include a mix of qualitative and quantitative data
• Methods to ensure your research resonates with your stakeholders and delivers
actionable results