GLG Network Survey: Coffee Retail Buyers

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SURVEY DETAILS
TARGET POPULATION

For this Network Survey, GLG surveyed 70 senior executives from retailers of coffee, across the US and Europe (UK, Italy, France, Germany and Spain).

What will you learn from this survey?

  • Respondents commented on the overview of the coffee retail market, including the change in size of the market, recent price changes as well as the impact of price changes on customers and retailers.
  • The research also gathered insights on the customer demographics for segments based on age and gender, as well as general customer preferences and behavior patterns with regards to coffee.
  • Lastly, the survey looked into the current trend and future expectations for at home vs out of home consumption of coffee and the market scenario for Ready to Drink (RTD) coffee.

Examples of findings:

  • Brand and price are the most important factors when customers purchase coffee, according to six-in-ten respondents (60%).
  • Close to half of respondents (49%) stated that customers are more inclined to consume coffee at home.
  • Almost seven-in-ten (68%) experts agree that Ready to Drink (RTD) coffee consumption has increased due to its convenience.

Deliverables

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Andrew Richardson, CEO at Whitebeans Global Ltd.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

Sample Questions

  • How do you expect the size of coffee retail industry to change in the next 5 years?
  • Approximately, what is the gender-based split of your coffee customer base?
  • Based on your experience, in general, do customers prefer to be presented with a broad or limited selection of coffee options/products?
  • At an industry level, what is the current preference for at home vs out of home channels?
  • What is the approximate percentage split among the following age groups for Ready to Drink (RTD) coffee?
  • How do you expect the private label market size to change in the coming 2 years, for each of the following types of private label products?
  • Which of the following products are most popular as coffee alternatives? Please rank the top 3, where rank 1 means the most popular coffee alternative.

Access

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.