Design as Problem Solving

frog is a global design and strategy firm. Over their 40 years of work, frog has worked with the world’s leading brand and institutions, from Apple to Louis Vuitton to UNICEF. They approach design as “problem-solving through making,” because their clients turn them to solve the toughest challenges they can’t solve in-house. Turi McKinley helps […]
The Significance of Logos and Brand Design

Logos, akin to the first word in a conversation between two people, are the best introduction to a company’s purpose and standing. Michael Bierut shares on the implications of logos and the public’s increasing desire to engage in their meaning. Michael Bierut is a partner in the New York office of the international design consultancy […]
Embracing a Customer-Centric Approach to Growth

According to Neil Golden, former Chief Marketing Officer of McDonald’s, the successful evolution of a behemoth business, like McDonald’s, requires laser focus on customer behavior. It also requires a commitment to discovering “system ideas”- an approach to tapping the collective knowledge of disparate business channels. Golden also notes that continual growth and innovation are crucial […]