Oncology Treatment and Reimbursement Landscape Assessment

Client Challenge

A leading pharmaceutical manufacturing company sought to assess the treatment and reimbursement landscape, with specific focus on drug and emerging regimens. The key objectives for this project were to:

  • Evaluate current treatment practices and payer perspectives
  • Identify and access unmet needs shaping therapy adoption
  • Gather expert feedback on Target Product Profiles (TPP) to guide future product and market-access strategy


GLG’s Approach

GLG conducted 1:1 moderated interviews with oncologists and payers actively involved in this specific treatment and reimbursement, capturing clinical and payer perspectives and delivering results within two weeks.

Client Impact

A detailed report was shared, providing insights that informed:

  • Treatment Dynamics Intelligence: Gained comprehensive insights into current treatment patterns and market perceptions shaping adoption of emerging therapies
  • Unmet Needs Identification: Identified key clinical and access gaps, enabling refinement of product profiles and value messaging for future launches
  • Strategic Decision Support: Strengthened planning with expert-validated evidence to inform pricing, reimbursement, and market-access decisions

Why GLG?

Dedicated Research Lead

GLG helped pick a versatile healthcare strategy consultant with 15+ years of experience guiding global biopharma clients on market research, access, and commercialization, to lead the research.  The consultant is recognized for delivering high-impact evidence-based guidance that shapes go-to-market strategy and portfolio decisions.

Niche KOL Populations

We connected the client with five oncologists and payers actively involved in the treatment and reimbursement of classical oncological disease.

 

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As The World’s Insight Network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.