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Using Open-Ended Survey Questions in Survey Research
Artikel

Using Open-Ended Survey Questions in Survey Research

Essential Tips to Improve Your Screener Survey
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Essential Tips to Improve Your Screener Survey

Writing Effective Survey Screening Questions
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Writing Effective Survey Screening Questions

Survey Research Methods: The Right Way to Reach Respondents
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Survey Research Methods: The Right Way to Reach Respondents

Essential Survey Data Quality Checks for Reliable Survey Insights
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Essential Survey Data Quality Checks for Reliable Survey Insights

Survey Design Best Practices
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Survey Design Best Practices

Leveraging Technology to Reduce U.S. Incarceration
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Leveraging Technology to Reduce U.S. Incarceration

B2B Survey Best Practices — Ensuring Data Quality in Market Research
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B2B Survey Best Practices — Ensuring Data Quality in Market Research

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
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Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

4 Quick Tips for Successful VoC Research
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4 Quick Tips for Successful VoC Research

Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives
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Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives

Testing Willingness to Pay for a New Service with Two Potential Payment Models
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Testing Willingness to Pay for a New Service with Two Potential Payment Models

Price Optimization for Two Versions of a New Medical Device
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Price Optimization for Two Versions of a New Medical Device

Understanding Growth Drivers in ASEAN
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Understanding Growth Drivers in ASEAN

How to Conduct a Market Assessment
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How to Conduct a Market Assessment

Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand
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Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand

Analyzing Best Practices for a Leading South Korean Conglomerate
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Analyzing Best Practices for a Leading South Korean Conglomerate

Understanding Customer Perspective on Contract Lifecycle Management Software
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Understanding Customer Perspective on Contract Lifecycle Management Software

Gauging the Views of Artificial Intelligence Decision Makers
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Gauging the Views of Artificial Intelligence Decision Makers

Bringing Expertise to In-Person Workshops
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Bringing Expertise to In-Person Workshops

What Is a B2B Focus Group?
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What Is a B2B Focus Group?

Measuring Nordic Aviation Capital’s Credit Risk
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Measuring Nordic Aviation Capital’s Credit Risk

Developing Business Case for a New Manufacturing Facility
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Developing Business Case for a New Manufacturing Facility

eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research
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eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research

Customer Voice Research: 3D Design Engine
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Customer Voice Research: 3D Design Engine

Customer Voice Research: New Financial Trading Platform
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Customer Voice Research: New Financial Trading Platform

Media Industry Research in Southeast Asia: IT
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Media Industry Research in Southeast Asia: IT

Understanding Cardiometabolic Treatments in the U.S.
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Understanding Cardiometabolic Treatments in the U.S.

Medical Market Research: Surgical Robots in China
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Medical Market Research: Surgical Robots in China

Trend Study: Pharmaceutical Outsourcing Services for CROs and CDMOs
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Trend Study: Pharmaceutical Outsourcing Services for CROs and CDMOs

2023 GLG CEO Survey: Breaking Down the Results
Podcast

2023 GLG CEO Survey: Breaking Down the Results

Retail Pharmacy Research
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Retail Pharmacy Research

Assessing Vaccine Feasibility
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Assessing Vaccine Feasibility

Evaluating a New Treatment
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Evaluating a New Treatment

Survey | CFO Perspectives on the Global Economy
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Survey | CFO Perspectives on the Global Economy

Survey | Hotel Operators: COVID Impact and Recovery
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Survey | Hotel Operators: COVID Impact and Recovery

Understanding Usage of Alternate Certification Providers for Teaching Qualifications in the U.S.
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Understanding Usage of Alternate Certification Providers for Teaching Qualifications in the U.S.

Interview | Understanding the Why: The Necessity of Insights
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Interview | Understanding the Why: The Necessity of Insights

Avoiding Bias in Market Research: Types of Bias
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Avoiding Bias in Market Research: Types of Bias

Understanding Inflation’s Impact on Consumer Spending
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Understanding Inflation’s Impact on Consumer Spending

Interview | Insight Can Clarify Our Observations 
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Interview | Insight Can Clarify Our Observations 

Interview | Insight Lies Beyond Information
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Interview | Insight Lies Beyond Information

Finding an Expert for a Strategic Workshop for a Consulting Client
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Finding an Expert for a Strategic Workshop for a Consulting Client

Brand Awareness in Western Europe
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Brand Awareness in Western Europe

The Problem of Bias
Artikel

The Problem of Bias

Interview | Insight Is Novel, Actionable, and Valuable
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Interview | Insight Is Novel, Actionable, and Valuable

Pardon Me, Your Bias Is Showing: How to Avoid Bias in Survey Design
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Pardon Me, Your Bias Is Showing: How to Avoid Bias in Survey Design

Interview | Market Research Should Strive for Insights, Not Just Information
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Interview | Market Research Should Strive for Insights, Not Just Information

Testing Messages for a Cyber Security Solution
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Testing Messages for a Cyber Security Solution

Market Positioning Analysis: Private Label vs. OEM in Oral Care Sector
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Market Positioning Analysis: Private Label vs. OEM in Oral Care Sector

Target Product Profile Assessment for Treatment of a Women’s Health Condition
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Target Product Profile Assessment for Treatment of a Women’s Health Condition

U.K. Apparel Brand Voice of Customer
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U.K. Apparel Brand Voice of Customer

eBook | Insights vs. Information: Why Only Insights Have Impact
Bright Paper

eBook | Insights vs. Information: Why Only Insights Have Impact

Cloud Accounting Survey in Australia and New Zealand
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Cloud Accounting Survey in Australia and New Zealand

Competitive Analysis of Major IT Service Providers
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Competitive Analysis of Major IT Service Providers

How to Open Markets and Enhance Products with Customer Insight
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How to Open Markets and Enhance Products with Customer Insight

Successfully Implementing End-to-End Qualitative Product Research
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Successfully Implementing End-to-End Qualitative Product Research

Use Discussion Boards to Test Your Messaging
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Use Discussion Boards to Test Your Messaging

Understanding Best Practices in Sustainable Packaging
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Understanding Best Practices in Sustainable Packaging

Consumer Survey: Use and Attitude of COVID-19 Test Kit
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Consumer Survey: Use and Attitude of COVID-19 Test Kit

Evaluating Klöckner Pentaplast’s Credit Risk
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Evaluating Klöckner Pentaplast’s Credit Risk

Identifying the Right Message for a Product Refresh
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Identifying the Right Message for a Product Refresh

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Artikel

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Retail Consumer Packaging Survey
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Retail Consumer Packaging Survey

Understanding the Challenges for a New Vaccine to Enter the Market
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Understanding the Challenges for a New Vaccine to Enter the Market

Getting Unbiased Insight from Senior Decision Makers
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Getting Unbiased Insight from Senior Decision Makers

Purchasing Trends for HR Software Solutions in Western Europe and the U.S.
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Purchasing Trends for HR Software Solutions in Western Europe and the U.S.

Uncovering Purchasing Trends for Cybersecurity Solutions for Emails in Western Europe
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Uncovering Purchasing Trends for Cybersecurity Solutions for Emails in Western Europe

Optimising Medical Technology for Primary Care Workers
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Optimising Medical Technology for Primary Care Workers

Fine-tuning the Go-to-Market Plan for a Medical Device Company
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Fine-tuning the Go-to-Market Plan for a Medical Device Company

9 Steps to Energize Innovation
Artikel

9 Steps to Energize Innovation

eBook | Message Testing: Best Practices
Bright Paper

eBook | Message Testing: Best Practices

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Artikel

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Optimising Service and Price for a B2B Sales Platform
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Optimising Service and Price for a B2B Sales Platform

Panel Discussions on Virtual Power Plants (VPP) and Battery-as-a-Service (BaaS)
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Panel Discussions on Virtual Power Plants (VPP) and Battery-as-a-Service (BaaS)

Competitive Analysis of the Vertical Construction Industry in the U.S.
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Competitive Analysis of the Vertical Construction Industry in the U.S.

Growth Opportunity Assessment for a Leading Korean Chemical Company
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Growth Opportunity Assessment for a Leading Korean Chemical Company

Supporting Breakthrough Innovation with an Asian Industrial Conglomerate
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Supporting Breakthrough Innovation with an Asian Industrial Conglomerate

Testing Website Design Concepts with Financial Decision Makers
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Testing Website Design Concepts with Financial Decision Makers

Measuring Brand Perception and Crafting a Value Proposition
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Measuring Brand Perception and Crafting a Value Proposition

Effective Concept Testing Requires a Well-Written Product Concept
Artikel

Effective Concept Testing Requires a Well-Written Product Concept

Testing Advertising Concepts for Shingles Vaccinations
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Testing Advertising Concepts for Shingles Vaccinations

Understanding Australian Infant Milk Formula Brands in the China Market
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Understanding Australian Infant Milk Formula Brands in the China Market

Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player
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Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player

In-depth Market Assessment & Voice of Customer Study for a Japanese Industrial Conglomerate
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In-depth Market Assessment & Voice of Customer Study for a Japanese Industrial Conglomerate

How to Conduct Message Testing
Artikel

How to Conduct Message Testing

Market Opportunity Assessment: Virtual Communication Solutions
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Market Opportunity Assessment: Virtual Communication Solutions

B2B Focus Groups with Learning and Development
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B2B Focus Groups with Learning and Development

Network Survey Roundup: Volume II
Artikel

Network Survey Roundup: Volume II

eBook | Market Insights: Global Surveys of Industry Trends
Bright Paper

eBook | Market Insights: Global Surveys of Industry Trends

Uncovering Customer Preferences and Willingness to Pay with a Conjoint Survey
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Uncovering Customer Preferences and Willingness to Pay with a Conjoint Survey

Improving B2B Message Testing
Artikel

Improving B2B Message Testing

Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management
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Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management

When to Conduct Message Testing
Artikel

When to Conduct Message Testing

Understanding Product Demand in Healthcare Post-COVID-19
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Understanding Product Demand in Healthcare Post-COVID-19

Market Assessment and Product Profile
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Market Assessment and Product Profile

Network Survey Roundup: Volume I
Artikel

Network Survey Roundup: Volume I

Building an Internal Leadership Training Series with Former C-Suite Leaders
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Building an Internal Leadership Training Series with Former C-Suite Leaders

Testing and Optimising a Medical Technology Concept
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Testing and Optimising a Medical Technology Concept

Reformulating Growth Strategy for a Global IT Company
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Reformulating Growth Strategy for a Global IT Company

Industry Analysis: Industrial Refrigeration Market
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Industry Analysis: Industrial Refrigeration Market

Industry Analysis: Commercial Insurance Brokerage
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Industry Analysis: Commercial Insurance Brokerage

What Is Message Testing, and Why Does It Matter? 
Artikel

What Is Message Testing, and Why Does It Matter? 

The Right Moment to Put Your Value Proposition to the Test
Artikel

The Right Moment to Put Your Value Proposition to the Test

Industry Analysis: Pharmaceutical Services Assets
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Industry Analysis: Pharmaceutical Services Assets

Industry Analysis: Cloud Management Solutions
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Industry Analysis: Cloud Management Solutions

Industry Analysis: Gig-Economy Delivery Platform
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Industry Analysis: Gig-Economy Delivery Platform

Ron Williams: Unpacking the 2022 GLG Global CEO Survey
Podcast

Ron Williams: Unpacking the 2022 GLG Global CEO Survey

Gauging the Competitiveness of Australian Buy Now, Pay Later in the U.S.
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Gauging the Competitiveness of Australian Buy Now, Pay Later in the U.S.

Survey: Impact of COP26 and Net Zero Strategy
Artikel

Survey: Impact of COP26 and Net Zero Strategy

Understanding E-Commerce Merchants’ Operating Platform Needs
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Understanding E-Commerce Merchants’ Operating Platform Needs

Deep Dive into Global & Indian API Market
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Deep Dive into Global & Indian API Market

Survey: Semiconductors Supply Chain
Artikel

Survey: Semiconductors Supply Chain

Qualitative vs. Quantitative Research — Here’s What You Need to Know
Artikel

Qualitative vs. Quantitative Research — Here’s What You Need to Know

Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand
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Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand

Multi-Geography Medical Advisory Board for a Chinese Biotech Firm
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Multi-Geography Medical Advisory Board for a Chinese Biotech Firm

Three Ways to Apply Qualitative Research
Artikel

Three Ways to Apply Qualitative Research

Focusing on Focus Groups: Best Practices
Artikel

Focusing on Focus Groups: Best Practices

Analyzing an Indian Pharmaceutical’s API Manufacturing Processes
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Analyzing an Indian Pharmaceutical’s API Manufacturing Processes

The 6 Pillars of Successful Survey Design
Artikel

The 6 Pillars of Successful Survey Design

Custom Market Research on Clinical Research Organization (CRO) Selection
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Custom Market Research on Clinical Research Organization (CRO) Selection

Survey: Petrochemical Market Overview
Artikel

Survey: Petrochemical Market Overview

Survey: COVID-19 Impact on Airlines and Aircraft Lessors
Artikel

Survey: COVID-19 Impact on Airlines and Aircraft Lessors

Assessing Retail Mortgage Market to Refine a Go-to-Market Plan
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Assessing Retail Mortgage Market to Refine a Go-to-Market Plan

Reviewing the Indian Adhesives Market and Exploring Avenues for Growth
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Reviewing the Indian Adhesives Market and Exploring Avenues for Growth

Stress Testing an Equity Investment Thesis on the Growth Strategy of a Global C2C Marketplace
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Stress Testing an Equity Investment Thesis on the Growth Strategy of a Global C2C Marketplace

Three Methods to Measure What Customers Really Want
Artikel

Three Methods to Measure What Customers Really Want

Website Experience Evaluation through UX Research
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Website Experience Evaluation through UX Research

Improving a New Product for Commercial Acceleration
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Improving a New Product for Commercial Acceleration

Voice of Customer Survey for Tech Giant in Vietnam, Malaysia, the Philippines, and Pakistan
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Voice of Customer Survey for Tech Giant in Vietnam, Malaysia, the Philippines, and Pakistan

Partnering with an Expert to Create Thought Leadership Content
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Partnering with an Expert to Create Thought Leadership Content

Researching Product Expansion Opportunities into Tax Advisory Services
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Researching Product Expansion Opportunities into Tax Advisory Services

Interviewing Decision Makers to Inform a New Product Strategy
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Interviewing Decision Makers to Inform a New Product Strategy

Early-Stage Endometriosis Treatment Market Assessment
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Early-Stage Endometriosis Treatment Market Assessment

Development Trends of Global Organic Chemicals Market
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Development Trends of Global Organic Chemicals Market

Survey: The Post-COVID Future of Private Higher Education
Artikel

Survey: The Post-COVID Future of Private Higher Education

Edtech Adoption Survey: The Pandemic and Beyond
Artikel

Edtech Adoption Survey: The Pandemic and Beyond

Demand Planning for a New Drug/Device Combination
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Demand Planning for a New Drug/Device Combination

Getting Value-Based Pricing Right Is Difficult, But Worth It
Artikel

Getting Value-Based Pricing Right Is Difficult, But Worth It

Customer and Buyer Research
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Customer and Buyer Research

Rapid Message Testing
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Rapid Message Testing

eBook | Strategies for Successful Surveys
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eBook | Strategies for Successful Surveys

Tapping Canadian Oncology Experts to Design a Medical Affairs Framework
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Tapping Canadian Oncology Experts to Design a Medical Affairs Framework

Survey: UK High Street Christmas Retail and 2021 Predictions
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Survey: UK High Street Christmas Retail and 2021 Predictions

Measuring Marketing ROI through Surveys
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Measuring Marketing ROI through Surveys

How COVID-19 Impacts Diagnostic Testing
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How COVID-19 Impacts Diagnostic Testing

eBook: A Fast Guide to Conjoint Analysis
Artikel

eBook: A Fast Guide to Conjoint Analysis

Types of Survey Questions and How to Use Them
Artikel

Types of Survey Questions and How to Use Them

The GLG CEO Survey 2021: A Positive Outlook for the Year
Artikel

The GLG CEO Survey 2021: A Positive Outlook for the Year

Survey: How Is the Global Market Preparing for Hydrogen Deployment?
Artikel

Survey: How Is the Global Market Preparing for Hydrogen Deployment?

Gathering Live Insights from Physicians on a Treatment Landscape
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Gathering Live Insights from Physicians on a Treatment Landscape

Survey: The New Normal for Management Consultants
Artikel

Survey: The New Normal for Management Consultants

Let Your Survey Design Help You
Artikel

Let Your Survey Design Help You

Spotlight

Uncovering Preferences and Needs in the Medical Scrubs Market

The Impact of COVID 19 on Consulting
Bright Paper

The Impact of COVID 19 on Consulting

Pricing Research
Spotlight

Pricing Research

Surveying for M&A Insights in Chemical Manufacturing
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Surveying for M&A Insights in Chemical Manufacturing

Flash Survey for Insights into M&A Scenario Planning
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Flash Survey for Insights into M&A Scenario Planning

Surveying Pathologists to Understand Cancer Diagnostic Testing
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Surveying Pathologists to Understand Cancer Diagnostic Testing

Due Diligence for Investing in Cutting-Edge Technology
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Due Diligence for Investing in Cutting-Edge Technology

Discussing the Future of the Workplace & Society in a Virtual Panel
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Discussing the Future of the Workplace & Society in a Virtual Panel

Measuring the Perception of COVID-19 Testing Through Focus Groups
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Measuring the Perception of COVID-19 Testing Through Focus Groups

Gaining Insights on Student Housing Connectivity
Spotlight

Gaining Insights on Student Housing Connectivity

GLG Market Research Brings Insights for Portcos
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GLG Market Research Brings Insights for Portcos

Auto Dealership Budget Allocation
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Auto Dealership Budget Allocation

Real-Time COVID-19 Consumer Impact
Spotlight

Real-Time COVID-19 Consumer Impact

How Do Top Executives View COVID-19 Impact?
Artikel

How Do Top Executives View COVID-19 Impact?

Executing a Double-Blind Survey of Substance Use Disorder Providers
Spotlight

Executing a Double-Blind Survey of Substance Use Disorder Providers

Surveying Specialized Experts in the Aerospace Industry
Spotlight

Surveying Specialized Experts in the Aerospace Industry

Flash Survey – Adapting to a Crisis
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Flash Survey – Adapting to a Crisis

Analysis on the Glass Industry
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Analysis on the Glass Industry

Virtually Discussing the Impact of COVID-19 on Supply Chains
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Virtually Discussing the Impact of COVID-19 on Supply Chains

Understanding the Landscape for Retail Shipping and Logistics
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Understanding the Landscape for Retail Shipping and Logistics

Developing Cardiovascular Programs in Health Systems
Spotlight

Developing Cardiovascular Programs in Health Systems

COVID-19’s Impact on Portfolio Companies
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COVID-19’s Impact on Portfolio Companies

COVID-19 and Public Perception
Artikel

COVID-19 and Public Perception

Using Quantitative Insights to Analyze the Health of the Market
Spotlight

Using Quantitative Insights to Analyze the Health of the Market

Benchmarking Technology Process Automation
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Benchmarking Technology Process Automation

Flash Survey Industry Analysis on Employee Learning Software
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Flash Survey Industry Analysis on Employee Learning Software

Conducting a Flash Survey for Enterprise Software Diligence
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Conducting a Flash Survey for Enterprise Software Diligence

GLG Survey: Most C-Suite Execs Expect the COVID-19 Recession to Have Greater Short-Term, Less Long-Term Impact than 2008 Recession
Artikel

GLG Survey: Most C-Suite Execs Expect the COVID-19 Recession to Have Greater Short-Term, Less Long-Term Impact than 2008 Recession

Ultra High Cost Gene Therapy
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Ultra High Cost Gene Therapy

PG&E Bankruptcy
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PG&E Bankruptcy

Preparing for a 5G Future
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Preparing for a 5G Future

Ranking or Rating Survey Questions? The Ultimate Survey Design Question
Artikel

Ranking or Rating Survey Questions? The Ultimate Survey Design Question

Company Research Aerospace
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Company Research Aerospace

Tesla Cybertruck’s Market Potential
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Tesla Cybertruck’s Market Potential

2020 CEO Survey
Bright Paper

2020 CEO Survey

Breaking into the European Market
Spotlight

Breaking into the European Market

Assessing IoT Growth Opportunities
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Assessing IoT Growth Opportunities

Planning a Product Launch
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Planning a Product Launch

A Post-Acquisition Market Assessment in Europe
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A Post-Acquisition Market Assessment in Europe

How One IT Company Broke Into the GAFA Market
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How One IT Company Broke Into the GAFA Market

How Do IT Decision Makers Choose Cloud Services?
Spotlight

How Do IT Decision Makers Choose Cloud Services?

New Market Expansion
Spotlight

New Market Expansion

Market Sizing for Industrial Equipment
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Market Sizing for Industrial Equipment

Machine Learning Data for Smart Cities
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Machine Learning Data for Smart Cities

The Future of Tesla from Every Angle
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The Future of Tesla from Every Angle

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