These days, more and more people watch TV on-the-go: on their laptops, tablets, or cell phones rather than on their televisions. These alternative streaming methods allow viewers to access content, both new and old, through a variety of channels – posing a unique challenge to those who wish to track audience reception. Vice President, Director of Programming Services, Carat USA, Billie Gold, is acutely aware of this trend, but explains that tracking technology has caught up with streaming. Tracking, which previously required a physical device, can now take place through audio signals launched as soon as content is accessed. Of this advancement Gold says, “Now, we’re able to follow where the eyeballs are going,” allowing the industry to be even more strategic as they curate content.
Billie Gold is the Vice President, Director of Programming Services at Carat USA, a media specialist agency. She is responsible for supplying buyers and international affiliates with research data on television trends in cable, syndication, and broadcast. Gold has more than 30 years of experience in advertising. Her career began at MTV in 1983, where she worked in the ad sales department. From there, she went on to hold positions at ABC, Bates Worldwide, TVRC, and WNBC.
Related Playlist
GLG Convene: Plant-Based Alternatives in APAC
2019 Social Impact Convening
Watch: COVID-19 Q&A with Dr. Stephen Ostroff
myAgro’s Revolutionary ‘Mobile Layaway’ Platform
Anushka Ratnayake
How Frontline is Training the U.K.’s Next Generation of Social Workers
Josh MacAlister
Bringing Organic Produce to Families in China
Matilda Ho
Decisions in the Boardroom
Pamela Thomas-Graham
U.S. – China Relations
Ann Lee
The AI-Powered Car
Roberto Sicconi
Designing Payments for Real People
Erik Moga
Why Content Marketing is Not One Size Fits All
Andrew McLean
How AI’s Learn to Listen
John Burkey
Decisions in the West Wing
Jake Sullivan
A Pathway Out of Poverty
Sherry Riva
A Scary Time for Retail
Casey Carl
The Housing Market
Barry Habib
Decisions in the Writer’s Room
Dustin Lance Black
The Affordable Care Act
Elizabeth Canis
Will Credit Cards Survive?
Darryl Brown
How Technology has Empowered Navy SEALs
Scott Moore
Decisions in the Newsroom
Jill Abramson
Decisions in the C‑Suite
Jeff Kindler
Renewable Energy and Clean Tech
Peter Fusaro
AI for the CFO
Winnie Cheng
Innovations from China and India
Deborah Baxley
The Future of the Metal and Aluminum Supply
Andrew Burrett
Decisions with Purpose
Ken Mehlman
The Disappearance of Payments
David True
Risk-taking and Reinvention: Keys to Success
Mary Jo Jacobi
Decisions at the FCC
Tom Wheeler
International Trade
Edward Goldberg
How AI’s Learn to See
Matt Zeiler
Taking Bitcoin Mainstream
Adam White
The Evolution of Pharmacies
Bob Zimmerman
Decisions on the Campaign Trail
Robby Mook
Labor and the American Workforce
Nicholas Eberstadt
Using AI to Make Cities Safer
Yale Fox
Mobile Payments 2.0
Kameliya Vladimirova
The Importance of a Product and the Experience
Adam Kalamchi
How to Stand Out in the Beauty Industry
Laurent Rioublanc
Decisions in the Situation Room
Michael Vickers
Leadership and Diplomacy
Ray O. Johnson
The AI Personal Assistant
Dennis Mortensen
Why Payment Channels Matter
Ken Hertzler
Decisions in Hiring
Vivienne Ming
Motorcycle Industry Outlook
Mark-Hans Richer
Global Banking and Investment
Aaron Klein
Decisions in the Admissions Office
Jeffrey Brenzel
Understanding Competition in the Wireless World
Dennis Huber
CPG Brands’ Tipping Point
Craig Herkert
The Future of Drilling Based on Insight from The Permian Basin
Gary T. Holley
Pokémon Go and the Future of Augmented Reality
Steve Peters
Understanding the Next Generation of Cyber Security
Ray Johnson
Disrupting Delivery to Make Online Shopping Better
Jesse Kaplan
Creating an Entrepreneurship Pipeline for Top College Grads
Andrew Yang
The Transformative Power of Online Streaming
Scott Murrow
Sustainable Home Improvement
Jason Ballard
Enforcing the Border: No Easy Solutions
Michael Pearson
China’s Coal Capacity Cuts: Finding the Right Balance
Luther Lu
Toasting to the On-Demand Economy
Lara Crystal and Lindsey Andrews
The Case for the Cloud
David Bukovsky
Addressing the Question of Who Should Pay the High Costs of Drugs
Jeff Kindler
Precision Medicine in Childhood Cancer Treatments
Andrew Kung
How Veterans Are Reshaping Disaster Relief
Jake Wood
Keys for Successful Pitching
Paul Krikler
The Process of Identifying Opportunities for Innovation
Gottfried Dutine
The Chicken and the Egg: Insight into the Poultry Industry
Ben Thompson
Getting Out in Front of Cyber-attacks
Gen. Keith Alexander
The Rise of Specialty Pharmacy
Albert Thigpen
Evaluating Best Practices in Medical Device Reprocessing to Improve Public Health
Larry Kessler
Understanding the F-35 Program
Todd Harrison
Data Science Solutions for Social Good
Mehdi Jamei
Confronting the Lack of Diversity in the Tech Sector
Christina Lewis Halpern
Healthcare Reform
Avik Roy
Middle East Policy
Kenneth Pollack
Blockchain and the Value of Trust
Michael Perklin
The Global Implications of Brexit
Peter Doyle
Mobile Advertising, Marketers’ Next Frontier
Jesse Pujji
Personalized Care for Crohn’s Disease Patients
Robert Burakoff
The U.S. Cuba Relationship: Trying Something New
John Caulfield
Is the Activewear Trend Here to Stay?
Gwen Manto
The Effects of EPA Regulations on Auto Suppliers
Chris Ostrander
GLG Applied: Future of Payments
GLG Leading Learners
The Next Generation of Global Health Leaders
Barbara Bush
Think Globally, Act Fast: Launching the Next Great Tech Company
Niall Wass
Driving Change in Africa Through Impact Investing
Sangu Delle
The Rise of Food-on-Demand
Noah Glass
How The Resolution Project Helps Young Leaders Succeed
Oliver Libby
Fitness Industry Trends
David Fowler
The Economics of Online Video
Tech Giant Invests in Product Managers to Stay Ahead
Karen Sanders
Gas Market Competition Heats Up
Gregory Shuttlesworth
Outside Expertise Gives Innovation a Turbo Boost
Dyan Finkhousen
How Much Should the U.S. Involve Itself in Global Affairs?
Thomas Donnelly
Finding the Right People to Talk to
Pat Andrews
Making Sense of the Italian Gaming Industry
Piero Orlando
The Need for Specialized Knowledge
Sune Kok
Overseeing the Post-9/11 U.S. Military Health System
Bill Winkenwerder
Understanding Market Diversity for Outdoor Goods
Lee Downing
Curating Information in an Age of Un-curated Data
Ray Weldon
The Future of the Music Business
Rio Caraeff
With New Sectors Come New Questions
Mia Hegazy
The Future of Healthcare in the United States
Kathleen Sebelius
Design as Problem Solving
Turi McKinley
The Future of Payments: Key Trends
Mark Waring
A Leader Learns from Leaders
Camille Lee
Understanding a La Carte Cable and Disruptive Content Distribution
Landel Hobbs
Pharma M&A Starts with a Phone Call (or Five)
Brett Fleshman
Regulating Greenhouse Gas Emissions with the Clean Air Act
Richard Alonso
Creative Pioneers Inspire a Car Dream Factory
Andrew MacLachlan
Specialty Marketing Calls for Deep Industry Expertise
Christina Välimäki
The Final Frontier of Oil and Gas Exploration
Robert Pascoe
Startup Positioned to Win Every Pitch
Kelly Sickles
A Case Against Fee-for-Service Healthcare
Howard Dean
Digital Transformation: A Fact, Not a Fad
Rick Chavez
Effective Communication in the Investment Sales Pitch
Paul Johnson
The Best Questions Are About Questions
Simon Yeung
Delivering Healthcare to Those Who Need It Most
Mark Arnoldy
How Big Data Can Improve Individual Care
Lee Shapiro
Don’t Throw Out Your Big Screen: The Future of TV and Online Video
Michael Law
Blended Learning Can Change the Trajectories of Students
Michael Horn
Rebuilding a Community After a Disaster
Zack Rosenburg
The Changing Landscape of the War on Terrorism
Robert Gernier
Measuring the Value of Healthcare Products
Tim Riley
China Invests in Future Growth During a Period of Change
Dali Yang
The Music Industry vs The Mobile Games Market: How to Monetize Digital Content
Tim Quirk
Gearing Up for 5G
Jim Ludington
Offshore Helicopter Transportation
Mark Duncan
A Franchise Business Model for Clean Water
Minhaj Chowdhury
Lessons from a Pharmaceutical Industry Veteran
Bob Ruffolo
Rethinking the Way We Use Plastics
Paul Hodges
The Case for Solar
Michael Potter
U.S. and China: Overcoming Distrust
Dennis Wilder
Leadership and the Post-9/11 Terrorist Environment
Eric Olson
Bringing Design Thinking to Affordable Medical Technology
Krista Donaldson
Root Causes of the Greek Debt Crisis
Daniel McGovern
Pediatric Oncology and the Impact of Molecular
Jeffrey Allen, M.D.
How Companies Are Rethinking Data
Pat Wilkison
United States-China Trade Relationship
Jeff Moon
The Power of Good News and a Good Night’s Rest
Arianna Huffington
The Next Silicon Valley
Eze Vidra
Why Content Continues to be King
Sean McGinn
Understanding the Chinese Gaming Industry
Danny Wang
Solving India’s Poverty Problem Through Manufacturing
Duvvuri Subbarao
Repurposing Water Used by the Oil and Gas Industry
Perry Roland
The Future of Media: Contagious Marketing and the Success of Buzzfeed
Greg Coleman
Why Terrestrial Radio is Here to Stay
Zena Burns
The Future of Google Search and Wearable Devices
Shashi Seth
Breaking Down the Barriers between China and the West
Fred Ng
Unleashing Students’ Potential
Kanya Balakrishna
Predicting the Future of the Video Industry
Dermot McCormack
The Geopolitical Landscape of Europe After Brexit
Miguel Mesquita da Cunha
Making Inner Cities More Energy Efficient
Donnel Baird
How HBO Now Came to Be
Shelley Brindle
The Year of Trade: The Implications of a Trans-Pacific Partnership
William E. Perry
Reading the Fine Print in SEC Filings
Michelle Leder
Using Data Modeling to Make Better Decisions
David Plouffe
Live Sports in the Age of Cord-Cutting
George Bodenheimer
Using Smartphones to Prevent Skin Cancer
Christian Bailey
The Future of the U.S. / China Relationship
Jon Huntsman
Are Small Ships the Future of Cruise Travel?
Emilio Freeman
How Trends in the Pharmaceutical Industry are Impacting Healthcare
Rich Fante
Closing the Gap for Gender Equality
Julie Holder
The Challenge of Valuing Life-Saving Drugs
David Brennan
Modern Media and the Evolution of Broadcast Networks
Steven Schiffman
The Importance of Skills-Based Volunteering
Rachael Chong
Inside the Lowline: the World’s First Underground Park
Dan Barasch
Emerging Markets and the Power of the Indian Economy
Dr. Punita Kumar-Sinha
Healthcare Systems in Emerging Markets
Richard Pilnik
The Changing Energy Market and the Future of U.S. Oil Production
Danny Jimenez
The Significance of Logos and Brand Design
Michael Bierut
The Affordable Care Act: Before and After
Kevin Hayden
Digital Marketing 101
Ben Kirshner
Why Currency Manipulation in China May Actually Be a Good Thing
Eswar Prasad
Protecting Information and Preventing Fraud in a More Connected World
Lloyd Hession
Making Social Services Accessible to Those in Need
Erine Gray
Creating Opportunities in Latin America Through Impact Investing
Ben Powell
The Roadblock Facing the Chinese Auto Industry
Nigel Robley
Embracing a Customer-Centric Approach to Growth
Neil Golden
Bringing Visibility to Global Artisans
Rebecca van Bergen
New Metrics in Digital Marketing
Jonathan Carson
How the USPS is Responding to the Digital Economy
Patrick Donahoe
Is Our Data Consumption Outpacing Our Wireless Networks?
Ken Schmidt
Addressing Income Inequality
Joseph Stiglitz
Personal Branding 101
Dorie Clark
Training West African Youth to Fight Unemployment
Misan Rewane
Rethinking Healthcare to Transform Neighborhoods and Reduce Rising Costs
Manmeet Kaur
The Future of the Weight Loss Industry
Dana Fiser
Setting the Record Straight: Don’t Blame the European Union
Jean-Claude Piris
Rethinking China’s Investment Priorities
Minxin Pei
Fighting Youth Unemployment in Africa
Misan Rewane
How Veterans are Reshaping Disaster Relief
Jake Wood
ニュースレター登録（無料)
業界の最新動向、無料ウェビナー情報、活用事例などをお届けしています。（メールは英語です。）