When a major industrial company was building out a five-year product roadmap, GLG helped them better understand the North American market for winches, hoists and related equipment.
In 2018, a major software company was preparing to launch a new product that collected machine learning data for smart cities. Partnering with GLG enabled them to better understand the unmet needs of their key personas.
Voice of customer research has evolved. Has your approach
evolved with it? Contact us to learn more.