Decisions on the Campaign Trail
Former Hillary Clinton campaign manager Robby Mook gives us his take on Russian interference in the 2016 presidential election, why organizations should prepare themselves for major disruptions, and what mistakes were made during the campaign.
Interviewed by Richard Socarides, GLG’s Head of Public Affairs
“A lot of the data was wrong in this campaign…But what was so different from 2012 was there was an overwhelming gale force desire for change. There was incredible unrest in the electorate. And then we saw certain moments in the campaign when there could be big swings in the election result… So, we were looking at a 4-point spread. We, I think, needed an 8-point margin of error. And that’s the thing I would go back and look at differently. And so I think anybody using data needs to make sure they’re not engineering themselves, or making their organizations so efficient that they’re not able to sustain some sort of disruption.”
About Robby Mook
Robby Mook is a political strategist who most recently served as campaign manager for Hillary Clinton’s 2016 presidential campaign. Prior to this, Mook managed New Hampshire Senator Jeanne Shaheen’s 2008 campaign for U.S. Senate, held senior positions on Clinton’s 2008 Presidential campaign, served as executive director of the Democratic Congressional Campaign Committee in 2012, and as campaign manager on Terry McAuliffe’s 2013 gubernatorial campaign. Mook is a graduate of Columbia University.
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