企業の課題
ある日本の大手製薬会社は、自社のコアテクノロジーに注力した新規事業を創出するにあたり、潜在市場セグメントをより深く把握するための外部調査を必要としていました。
GLGのアプローチ
この大手製薬会社はGLGと提携して、3か月間の調査を実施しました。この調査では、GLGが独自に採用したライフサイエンス/バイオテクノロジー分野に詳しい15人の業界専門家を対象とした一次インタビューと、インタビューで得たインサイトを裏付けるための詳細なデスクリサーチが行われました。
この調査は4つのフェーズで構成されていました。まず、ボトムアップアプローチにより市場セグメントのロングリストを作成しました。次に、クライアントに適した上位3つのセグメントに優先順位を付け、サプライチェーンマッピングを行いました。最後に、将来の協業やM&A活動に向けてターゲットを絞り込んだパートナーのショートリストを作成しました。
この取り組みは、イノベーション、新規事業開発、技術獲得、製品開発、知的財産管理、技術的な組織開発を専門とする、シニアレベルの独立コンサルタント2名が主導しました。
結果
GLGのエンゲージメントチームはプロジェクト全体を通じて、総合的なレポートや詳細なExcelスプレッドシートなどの成果物を企業に提供しました。これらの成果物には、所定の基準に基づく市場機会のマッピングやサプライチェーンマップなどがまとめられています。さらに、プロジェクトの完了時には新しいCDMO(医薬品受託製造)事業の立ち上げに関する結論付けと提案を行いました。
GLGはカスタムリクルートしたライフサイエンス/バイオテクノロジー分野の専門家と協力してプロジェクトをリードし、入念に調査された結果を一連の統合されたレポートとしてまとめ上げて提供しました。
比類のない「深さ」と「幅広さ」
GLGは企業の要望に合わせてプロジェクト全体の進め方と調査手法を計画し、詳細なインタビューと包括的な文献レビューを実施しました。さらに、12週間にわたるコンサルティングの進捗に応じて、定性的および定量的なインサイトをまとめた段階的なレポートを提供しました。
対象分野の専門家による実用的なインサイト
一次インタビューには、バイオシミラー(後続品)、ワクチン、特殊医薬品などに関して、多くの企業を数十年にわたって支援してきたプロジェクトチームの知識と経験が活かされました。
チームの一員として活動
GLGのアドバイザーは、大手製薬会社のバーチャルチームの延長として実際のチームのように機能し、ワークフローを迅速化するとともに、調査におけるバイアスを回避しました。
1~2営業日以内に、担当者よりご連絡させていただきます。
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.