定制洞察研究
助力企业战略决策

接触资深行业专家与我们经验丰富的研究团队，从产品开发到市场策略，获取相关专业知识，进行企业战略分析。GLG 将与您共同确定适合的研究方案，无论定性或定量，您都能获得清晰洞见，从而做出重要战略决策。
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利用 GLG 研究服务，做出更佳决策

秉承严格合规标准，我们的综合市场研究方法结合了内部执行团队的行业知识，以及我们遍布全球各个专业领域和行业的经验丰富的专家网络的实践性洞见。

您需要更好地制定市场策略吗？您的客户想要什么样的产品功能？如何进行产品开发？什么信息能引起客户的共鸣？您的定价是合理的吗？

通过企业战略分析，GLG 定制洞察可以帮助解答此类问题。

卓有信心地解决客户的挑战

产品开发

通过绘制客户决策路径，识别路径缺陷和未满足的需求，并且收集反馈，总结与了解客户体验。

定价研究

了解成本和产品价值之间的关系，以优化您的产品并满足客户偏好。

信息测试

监测您传递的信息如何与目标受众产生共鸣，以确定最有可能激发受众行动的因素。

客户调查（VoC）

更深入地了解客户的想法、痛点，以及形成决策路径、忠诚度和亲和力的标准。

市场分析

识别并利用存在的优势和机会，同时克服适应新市场与市场变化的弱点和威胁。

竞争评估

与行业专家沟通，获得品牌资产和跟踪研究的专门指导，以衡量业务影响。

与 GLG 合作，进行企业战略分析，拓展您的业务运营

研究与开发

发现潜在市场机会，孵化创新性理念。

产品管理框架

探索未被满足的市场需求，测试新的产品概念，为端到端的产品开发提供资讯。

市场洞察

应用多种研究方法，收集任何市场的相关情报。

市场策略

评估新的市场机会、竞争生态与组织性的最佳实践。

用户体验研究

对全新或现有的产品体验进行测试和改进，发现并填补体验空白。

营销/销售支持

从发布介绍、建立品牌知名度及持续性宣传的角度，理解营销信息如何与您的受众产生共鸣。

了解 GLG 近期的项目和成功案例

信息流买量市场调研

经典案例

GLG 通过定制性的访谈与调研，从供应端的运营、管理、发展趋向等多个维度，帮助一家互动娱乐平台深入研究了信息流买量市场的不同环节。
阅读案例

全球多区医学顾问委员会议

经典案例

GLG 组建了一个由世界知名学术与科研医生组成的顾问委员会，以帮助客户完善其新药的目标产品概述，并为多地临床试验启动做好准备。
阅读案例

数据服务平台采选调研

经典案例

GLG 根据互联网企业客户的需求，结合案头和行业访谈研究，针对业内覆盖数据研究的第三方服务及产品的头部和中腰部主要提供商，进行了较为全面的梳理和盘点。
阅读案例

Breaking into the European Market

经典案例

To strategize which markets to enter first as well as which products to prioritize for development, a pharmaceutical company turned to GLG for a careful balance of qualitative and quantitative research analysis.
阅读案例

我们的专家拥有深厚的二级市场研究经验，阅读了解他们的最佳实践。

定性研究的三种方法

文章

进行定性研究有三种流行方式：焦点小组、在线讨论与访谈高级顾问。根据您的需求和预算，可选择适合您项目的某种方法（或组合）。
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什么是联合分析？

文章

联合分析是一种强大的定价研究模式，基于价值判断新产品和功能的定价。这也有助于确定适合您所在市场的最佳功能/收益组合。
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您需要什么类型的调研？

文章

基于您的研究目标，哪种类型的调研最为适合？ GLG 探讨了六种常见的调研方式，以及每种方式能帮助您获得什么洞见。
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Contact Us

Speak to a GLG Research expert to learn more.

Speaker Biographies

Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.​

Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.​

Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.

Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.

Speaker Biographies

Marie-Anne Aymerich

Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.

Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.

As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.

Patrick Jephson

Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.

With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.

Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.

Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.