콘셉트 테스트

잠재 고객을 위한 최고의 제품을 만드세요.

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잠재 고객
대상으로
가치 제안 검증

기업이 혁신을 만들고 성장하기 위해서는 개발 중인 제품과 서비스의 성공 여부를 빠르게 파악해야 합니다. 특히, 제품 및 서비스가 기업의 전략에 부합해야 하며,  KPI의 달성 여부를 파악할 수 있는 명확한 데이터가 필요합니다. 무엇보다도 이러한 인사이트들은 고객을 기반으로 해야 합니다.

 

GLG의 콘셉트 테스트

콘셉트 테스트 및 확인

고객의 관점을 기반으로, KPI를 통해 콘셉트가 성공한 부분과 실패한 부분을 파악합니다. 고객이 가치 제안을 잘 이해하는지, 신뢰하고 있는지, 또는 현재 시장에 출시된 다른 제품과 차별점을 확인할 수 있습니다. 더하여, 제품 콘셉트가 부가가치 및 경제적 이익을 제공한다고 생각하는지에 관한 고객의 생각을 알 수 있습니다.

최적화 및 개발

検証を素早く行うことで、最初のコンセプトを改良し、顧客が本当に欲しいと思う製品を作るための柔軟性が高まります。

What ifシナリオ分析では、どのような利点や機能が顧客を喜ばせ、どの機能を省略できるかを学ぶことができます。シナリオには、顧客の新しい製品やサービスに対する支払い意思を明らかにするための価格バリエーションも含めることができます。

구매 의사결정자 타겟팅

제품 개발 과정에서 맞지 않는 잠재 고객을 참고하게 되면 시간과 비용을 낭비하게 됩니다. 그러므로 적절한 이해관계자를 대상으로 가치 제안을 테스트해야 합니다. GLG는 인사이트 네트워크를 통해 제품 및 서비스의 성공에 있어 중요한 잠재적 구매자층 등을 대상으로 리서치를 진행합니다.

의료 기술 콘셉트 테스트

사례 연구

고도로 정교한 신기술의 가치 제안을 테스트하기란 쉬운 일이 아닙니다. 여기에는 적절한 대상 모집단과 최첨단 리서치 기법이 필요합니다. GLG는 정량조사와 정성조사의 장점을 바탕으로 글로벌 의료기술 기업의 콘셉트 테스트를 지원했습니다.

사례 연구 읽기

가치 제안 테스트

기사

고객 피드백을 활용하면 의사 결정에 대한 확신을 높일 수 있습니다. GLG는 고객사가 중대한 투자 결정을 내리기 전, 신제품 및 서비스에 대한 귀중한 인사이트를 확보할 수 있도록 지원하였습니다.

기사 읽기

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궁금한 사항이 있으신가요? 연락처를 남겨주시면 GLG에서 연락드리겠습니다.

Speaker Biographies

Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.​

Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.​

Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.

Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.

Speaker Biographies

Marie-Anne Aymerich

Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.

Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.

As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.

Patrick Jephson

Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.

With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.

Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.

Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.