A client needed to learn about trends for cybersecurity solutions for emails before making a purchasing decision. This included a benefit analysis weighing purchasing email security against using free security provided by email providers. They required insight into provider awareness and usage, as well as relative competitive positioning.

The client also wanted to determine an evaluation process that would help them decide which email security provider to select.

GLG facilitated an online survey targeting IT decision makers in Western Europe, working at midsized firms across a range of industries. The respondents were also all previously involved in the selection and purchasing of email security solutions for their organisation.

With the insight gleaned from the 250 respondents, the client better understood how the market used the different email security providers, key purchasing criteria, providers’ performance, IT decision makers’ spend, and their likelihood of switching email security providers. The client used the GLG survey portal to access live data and updates, and review aggregate data post-survey.