GLG Network Survey: Ultra Processed Food

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SURVEY DETAILS
TARGET POPULATION

For this Network Survey, GLG surveyed 70 senior executives, store owners and category managers working within grocery stores across the US and Europe (UK, Italy, France, Germany and Spain).

What will you learn from this survey?

  • Respondents commented on the current nutrition concerns and purchasing considerations among customers.
  • Furthermore, the survey also looked into the current trends of calorie reduction, clean labels, and domination of organic food in the market.
  • Lastly, the research also captured the expected market size and biggest health innovation trends in the coming 5 years.

Examples of findings:

  • Over four-in-ten respondents agree that the plant-based trend has seen growth in processed plant-based foods.
  • Almost six-in-ten respondents expect to develop more nutrient dense food to counteract the negative image of processed foods.
  • Close to six-in-ten respondents declared that customers are most concerned about sugar content.

Deliverables

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Dr. Emma Jacquier, former Head of Department, Nutrition Sciences at Nestle.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

Sample Questions

  • Which of the following product categories are you witnessing the low demand for?
  • Which of the following product categories are you witnessing the high demand for?
  • Which nutritional aspects are customers most concerned about when purchasing ultra-processed foods?
  • Which functional food benefits are customers seeking out in the whole food?
  • What are the main innovation opportunities for FMCG to counteract the negative image of processed foods?
  • What do you see as the biggest health innovation trends in the next 3-5 years?
  • What is the expected market size of ultra-processed foods in the coming 5 years?

Access

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.

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