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LANGUAGEAt GLG, we are the experts in expertise, and our platform fuels the strategies of the world’s most recognized and influential companies. 25 years ago, GLG pioneered the expert economy, and now we are reinventing the industry we invented.
As the founding Director of Product Marketing, you will own the end-to-end go-to-market process, establishing how GLG launches new products and features. This role is for someone who thrives in fast-moving environments and wants to make an outsized impact at a global organization serving sophisticated businesses across financial services, healthcare, life sciences, technology and beyond.
You’ll lead positioning and craft narratives for AI-driven products that redefine how insights are generated and consumed, balancing feature-level messaging with broader product stories under a refreshed brand platform. With launch velocity accelerating in 2026, you’ll be at the center of bringing solutions to market that transform decision-making while embedding GLG’s industry-leading compliance practices into every product experience.
This senior leadership role calls for a marketer with strategic vision and a bias for action, shaping GLG’s innovation story and building processes from the ground up.
Key Responsibilities
· Drive positioning and messaging for AI-powered solutions, translating complex capabilities into clear, compelling value for clients and experts
· Leverage competitive research, customer segmentation, and user workflow analysis to position our products, sharpen value propositions and identify opportunities for differentiation
· Collaborate with the brand and marketing teams to determine the role of our innovation story in the overall positioning of GLG and drive demand for our services
· Own the product launch planning with support from Product leads and Commercial leads: connecting the dots to effectively market new solutions and features to clients and experts, owning adoption rate as a KPI
· Support development of sales enablement materials, collateral, case studies, web copy, as well as in-product touchpoints
· Collaborate with segment, geography, and expert marketers to integrate our product messaging into customer journeys and campaigns
· Define success metrics tied to adoption, engagement, and revenue impact; use insights to continuously optimize GTM strategies
· Requirements
· Bachelor’s degree in marketing, business administration, or related field; Master’s preferred
· Minimum of 7 years’ experience in product marketing or B2B SaaS, with hands-on development and execution of GTM strategies
· Baseline comfort with AI : using it in day-to-day work at a minimum, ideally with some experience bringing AI products or features to market
· Proven ability to lead cross-functional teams and collaborate globally
· Exceptional written, verbal, and presentation skills including content creation for multiple channels
· Deep understanding of analytics, competitive intelligence, market segmentation, and customer insights
· Experience with digital marketing automation platforms and CRM systems (e.g., Marketo, SalesForce)
· Data, business research, or information services sector experience strongly preferred
What We Offer:
Benefits: All U.S. GLGers also have access to benefits such as:
- Comprehensive medical, dental and vision coverage effective on your first day of employment
- Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
- 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
- Tuition reimbursement program for eligible courses including language skills courses
- Paid parental leave, adoption and surrogacy reimbursement
- Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
- Other work perks and benefits available based on final job location
Compensation: GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.
About GLG / Gerson Lehrman Group
GLG is the world’s insight network. Our clients rely on GLG’s global team to connect with powerful insight across fields from our network of approximately 1 million experts (and the hundreds of new experts we recruit every day).
We serve thousands of the world’s best businesses, from Fortune 500 corporations to leading technology companies to professional services firms and financial institutions. We connect our clients to the world’s largest and most varied source of first-hand expertise, including executives, scientists, academics, former public-sector leaders, and the foremost subject matter specialists.
GLG’s industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company’s culture.
To learn more, visit www.GLGinsights.com.
Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
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