不透明な市場における商業的可能性の判断
課題
ある川上の工業用金属メーカーは、新しい施設の建設を計画していました。工業用金属メーカーは、このプロジェクトの商業的な可能性を潜在的な資金提供者に納得してもらうことができるよう、GLGに依頼して第三者による市場報告書を作成しました。この市場報告書には、需給と価格設定の履歴および予測、生産者、販売者、購入者などのステークホルダーの概要が含まれていました。
GLGのソリューション
GLGは、容易につながることのできない有識者とクライアント企業をつないでいます。このケースでは、工業用金属製品に関する深い科学的および技術的専門知識と、市場調査および分析能力を持つ有識者2人を選定しました。
プロジェクトメンバーとして起用された有識者（GLGアドバイザー）は、バイヤーやディストリビューターなどの業界のステークホルダーに、15時間におよぶ全10回のインデプスインタビューを行いました。また、50人のバイヤーを対象とした定量調査も実施しました。
この2つの側面からのアプローチにより、「なぜ、どうして」を掘り下げる深い定性的なインサイトと、堅牢な定量的データで、裏付けを得ることができました。
結果
GLGは、70ページにおよぶ包括的でバイアスのかかっていない、第三者による市場報告書を7週間でまとめました。この市場報告書は、いくつかの課題や脅威を浮き彫りにしましたが、それを上回る強みや機会があることを明らかにしました。
その後、クライアントである工業用金属メーカーは、新しい製造施設を開発するための事業計画を前進させるために、潜在的な資金提供者にこの市場報告書を提供しました。
GLGの有識者は、この特殊な市場における定性調査および定量調査を行い、事業計画を策定するための市場報告書を作成しました。そして、クライアント企業に多種多様な新しいインサイトを提供しました。
深い技術的な専門知識
クライアント企業の業界に関する情報が少ない中、GLGは関連する専門知識およびトップクラスの市場評価スキルを持つプロジェクトチームを結成しました。
有識者ネットワークと専門知識へのアクセス
クライアント企業は、高度に専門化された領域で事業を展開しています。それにも関わらず、GLGは業界をリードするネットワークを通じて、50人のバイヤーに定量調査を実施すると同時に、業界のシニアクラスのステークホルダーと全10回のインデプスインタビューを行うことに成功しました。
品質への信頼感
経験豊富なトップクラスの経営コンサルタント（独立コンサルタント）で構成されるGLG のカスタムプロジェクトチームがプロジェクトを徹底して監督し、プロセス全体において品質の高さを保ちしました。
1～2営業日以内に、担当者よりご連絡させていただきます。
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.
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