A fast-growing Singaporean technology company that provides digital solutions would like to measure the effectiveness of its branding and the user experience on its website and how that experience compares with its competitors’ offerings.

The analysis would also serve as a baseline for long-term tracking. The client required a one-stop solution that encompassed survey solutions from questionnaire design to final report deliverables. This analysis should also be able to generate new ideas and address the niche consumer packaged group (CPG) population in selected geographies.

After spending six weeks with the client to understand its requirements and concerns, the GLG team devised a research hypothesis and proposed A/B testing to evaluate the website.

GLG gathered feedback from 240 experts from six countries, consisting of 50% CPG and 50% retailers, to present a well-rounded quantitative view of the actual user experience.

Collating the responses from 240 experts, GLG presented the key findings in a presentation and Q-and-A session. The findings and analysis allowed the client to draw a meaningful comparison with existing data to improve its website design.