专家洞见
Spotlight
In 2018, a major software company was preparing to launch a new product that collected machine learning data for smart cities. Partnering with GLG enabled them to better understand the unmet needs of their key personas.
Spotlight
When a major industrial company was building out a five-year product roadmap, GLG helped them better understand the North American market for winches, hoists and related equipment.
Bright Paper
What’s the first thing you think of when it comes to market research? In Diving Deeper: GLG’s Guide to Effective Qualitative Research we focus on qualitative research. It will explore a variety of qualitative methods and the six key steps that you need to take to get the most out of market research.
Qualitative tends to be exploratory, often used more for innovation of new product concepts or messages or deeply understanding the motivations, thoughts, and tendencies of the target population.
专题洞见系列
人工智能创新先锋
聆听GLG专家团成员从语音识别技术到人工智能在汽车领域的应用等方面，探讨人工智能对世界的影响和改变。
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