제출해 주셔서 감사합니다!
GLG 담당자가 곧 연락을 드릴 것입니다.

한편, GLG가 올바른 방향을 찾는 데 어떻게 도움을 줄 수 있는지 자세히 알아보세요.

GLG는 어떤 일을 하나요?

저희는 의사 결정권자에게 앞서나가는 데 필요한 인사이트를 제공하는 세계 최고의 인사이트 네트워크입니다. GLG와 함께라면 명확하고 자신 있는 의사결정을 내릴 수 있습니다.

자세히 알아보기

GLG 인사이트

GLG의 기사와 eBook은 각 분야와 지역을 대표하는 최고의 전문가인 GLG 자문위원들의 깊이 있는 인사이트를 바탕으로 작성되었습니다. 또한, GLG 내부에서 작성한 리서치 베스트 프랙티스와 GLG가 실제 어떻게 다양한 기업들을 도왔는지를 보여주는 사례 연구도 함께 확인할 수 있습니다.

What is message testing and why does it matter?

메시지 테스트란 무엇이며 왜 중요한가? 

잠재고객을 대상으로 브랜드를 호소력 있게 전달하고 있으신가요? 개발했거나 개발 중인 제품을 가장 효과적으로 포지셔닝하는 방법은 무엇일까요? 어떻게 시장에서 서비스를 설명해야 기존 고객과 잠재 고객 모두의...

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product message testing

제품 메시지 테스트: 시장에서 통하는 B2B 메시지를 만드는 법

고객의 핵심 문제를 해결할 수 있는 B2B 제품을 개발했음에도, 별다른 호응도 얻지 못하고 소중한 기회를 놓치고 있지는 않나요? 오늘날 치열한 경쟁 환경 속에서 온갖 잡음을...

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DeepSeek – AI 시장에 대한 영향

전 세계 기업들이 AI 최신 개발 동향을 따라잡기 위해 치열하게 경쟁하고 있는 가운데, 중국의 DeepSeek가 지난 1월 23일 대규모 언어 모델(LLM) ‘R1’을 출시하며 시장에 큰...

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설문조사 설계: 평가형과 순위형

평가형과 순위형은 각기 다른 데이터를 수집 평가형 질문과 순위형 질문은 설문조사에서 가장 많이 볼 수 있는 질문 유형입니다. 이해하기 쉽고, 빨리답할 수 있으며, 좋은 데이터를...

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질문 유형 및 사용 시점

질문은 한 번에 하나씩 설문조사 작성의 첫 단계는 주제, 목표, 대상 및 설문조사 내에서 테스트하고자 하는 가설을 정하는 것입니다. 그다음으로 이러한 인사이트를 확보할 수 있는...

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질문지 설계

좋은 서술형 질문이란 응답자가 신중하게 답변하면서도 주제를 벗어나지 않는 질문 서술형 질문을 제대로 활용하기란 어렵습니다. 잘못 틀을 잡으면 분석하기 어려운 데이터가 나올 수 있습니다. 서술형...

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유형별 인사이트 살펴보기

기사

CASE STUDIES

포드캐스트

VIDEOS

화이트페이퍼

인재 채용

GLG는 고객사의 비즈니스 의사결정을 지원할 스마트하고 호기심 많은 인재를 찾고 있습니다.
GLG에서 일하기

GLG와의 협업에 대해 논의하고 싶으신가요?

비즈니스를 위한 인사이트를 찾고 계신가요?
GLG와 함께하기

Speaker Biographies

Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.​

Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.​

Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.

Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.

Speaker Biographies

Marie-Anne Aymerich

Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.

Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.

As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.

Patrick Jephson

Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.

With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.

Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.

Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.