All Insights

GLG는 전세계 100만명 이상의 자문위원을 보유하고 있습니다. 하기 각 전문가들의 사례를 참고하시기 바랍니다.

Insight Type: 모두
모두기사사례연구비디오Bright Papers (White Papers)Podcasts
Market Research
Avoiding Bias in Market Research: Types of Bias
Article

Avoiding Bias in Market Research: Types of Bias

Avoiding Bias, Bias, Market Research, GLG Applied
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, GLG Applied
eBook | Message Testing: Best Practices
Bright Paper

eBook | Message Testing: Best Practices

Best Practices, Market Research, Message Testing, GLG Applied
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Innovation, Market Research, Voice of Customer, GLG Applied
Effective Concept Testing Requires a Well-Written Product Concept
Article

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research, GLG Applied
How to Conduct Message Testing
Article

How to Conduct Message Testing

Market Research, Message Testing, GLG Applied
Improving B2B Message Testing
Article

Improving B2B Message Testing

GLG Applied Webcast, Market Research, Message Testing, GLG Applied
When to Conduct Message Testing
Article

When to Conduct Message Testing

Market Research, Message Testing, GLG Applied
What Is Message Testing, and Why Does It Matter? 
Article

What Is Message Testing, and Why Does It Matter? 

Market Research, Message Testing, GLG Applied
The Right Moment to Put Your Value Proposition to the Test
Article

The Right Moment to Put Your Value Proposition to the Test

Concept Testing, Market Research, GLG Applied, GLG Applied Webcast