A management consulting company in Australia came to GLG for insight into small-to-medium businesses (SMBs) and accountants serving SMBs, both in Australia and New Zealand. GLG conducted a survey to help the client understand their usage of and opinions on various accounting software providers, and more specifically, their opinions on cloud accounting.

Having met their urgent timelines with high-quality insight from B2B surveys before, the client returned to GLG for this project. Within two weeks, GLG gathered 200 successful responses from SMBs, and an additional 50 responses from users of a popular accounting software in Australia over four business days that was added in the second week for more targeted insights.

Leveraging around-the-clock support, GLG Surveys was able to work 24/7 to enable the survey to go live in the field within days. The client received robust reporting that included real-time access and data extract in a raw Excel file.