来自高层领导的洞察：实施、影响及障碍
客户需求
一家咨询公司希望了解大型制药和医疗技术公司的高层领导如何在面向客户的职能（如现场医学、医学事务和临床试验）中采用 AI 驱动的解决方案。虽然采用率在不断增长，但数据隐私、幻觉风险、内部治理有限以及投资回报不明确等问题依然构成重大障碍。
GLG 解决方案
GLG 与客户合作设计了一项定制调查，针对临床、医学事务、患者服务和商业职能的高层领导进行调查。调查对象来自全球年收入超过 10 亿美元的制药和医疗技术组织，业务覆盖北美、欧洲/英国及其他关键市场。调查重点在于涉及供应商偏好、实施模型、感知的好处以及当前的障碍的 AI 采用情况。
成果
客户获得了对制药和医疗技术行业生成 AI 成熟度的细致了解，使其能够识别生物科学领域的市场空白机会，优化市场推广信息，并将解决方案与目标买家的实际关注点及准备情况进行对齐。
GLG 对全球年收入超过 10 亿美元的制药和医疗技术公司的高层领导进行了调查，以揭示生成 AI 的采用趋势，使客户能够与利益相关者的优先事项、关注点和成熟度水平对齐其战略、信息传递和合作伙伴关系。
触达关键决策者
GLG 识别并招募了在 AI 采用、临床运营、医学事务和供应商管理方面具有深厚经验的难以接触的高层领导，横跨不同地区和受监管的环境。
战略洞察
团队在紧迫的时间框架内提供了关于 AI 成熟度、治理空白和买方意图的针对性洞察。GLG 的专家网络、研究精确性和快速反应能力使客户能够果断行动，并在新兴的复杂 AI 领域中定位自己为可信赖的合作伙伴。
作为全球知识分享平台，GLG 格理集团为需要专业洞见的商业决策者匹配具有一手经验的行业专家，助力他们以更加明确的目标和坚定的信心做出决策。我们的专业服务团队将与您合作打造量身定制的解决方案，根据您的时间安排助您识别、评估和回答对应的问题。汇聚专业洞见，助力卓越决策。
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.