AI 구현, 영향, 그리고 장벽에 대한 고위급 임원들의 인사이트
과제
한 컨설팅 회사는 대형 제약 및 메드테크 기업의 고위급 임원들이 필드 메디컬, 의학부(Medical Affairs), 임상시험과 같은 고객 접점 조직에서 AI 기반 솔루션을 어떻게 도입하고 있는지 파악하고자 했습니다. 최근 AI 도입은 증가하고 있지만, 개인정보 보호, 환각 위험, 내부 거버넌스 부족, 불분명한 ROI등의 우려가 여전히 큰 장벽으로 작용하고 있습니다.
GLG의 접근법
GLG는 고객사와 협력하여 임상, 의학부, 환자 서비스, 상업 부문을 담당하는 고위 임원들을 대상으로 한 맞춤형 설문을 설계했습니다. 응답자는 매출 10억 달러 이상을 기록하며 북미, 유럽/영국 및 기타 주요 시장에서 운영 역량을 보유한 글로벌 제약 및 메드테크 기업에서 모집되었습니다. 이번 설문은 벤더 선호도, 실행 모델, 인식된 효과, 그리고 현재의 도입 걸림돌을 포함한 AI 도입에 초점을 맞췄습니다.
결과
고객사는 제약 및 메드테크 분야 전반의 생성형 AI 성숙도를 세밀하게 이해할 수 있었습니다. 이를 통해 생명과학 전반에서 미개척 사업 기회를 파악하고, 시장 진출 메시지를 다듬었으며, 타겟 구매자의 실제 우려와 준비 수준에 맞춰 솔루션 제공을 조율할 수 있었습니다.
GLG는 매출 10억 달러 이상의 글로벌 제약사 및 메드테크 기업 임원들을 대상으로 설문조사를 실시하여 생성형 AI 도입 트렌드를 파악했습니다. 이를 통해 고객사는 이해관계자의 우선순위, 우려사항, 성숙도 수준에 맞추어 전략, 메시지, 파트너십을 조정할 수 있었습니다.
적합한 의사결정권자에게 접근
GLG는 세계 각지의 다양한 규제 환경에서 AI 도입, 임상 운영, 의학부, 벤더 관리 경험이 풍부한 임원들을 발굴하고 모집했습니다.
전략적 인사이트
GLG는 촉박한 일정에도 AI 성숙도, 거버넌스 격차, 구매 의도를 주제로 한 맞춤형 인사이트를 제공했습니다. GLG의 전문가 네트워크, 정밀한 리서치, 빠른 실행력을 통해 고객은 신속하고 확실하게 행동할 수 있었으며, 새롭고 복잡한 AI 환경에서 신뢰할 수 있는 파트너로 자리매김할 수 있었습니다.
세계적인 지식 네트워크를 보유한 GLG는 고객사와 분야별 전문가를 연결해 현실적인 인사이트에 기반한 현명한 의사 결정을 지원합니다. 여러 전문가로 구성된 GLG 팀이 고객사와의 긴밀한 협력을 통해 맞춤 접근법을 제시하여 기간 내에 문제를 파악 및 분석하고 해결안을 찾을 수 있습니다. GLG는 전문적인 의사결정에 필요한 인사이트를 제공합니다.
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.