탄탄한 설문조사 설계의 효과

다양한 도구로 분석 시 사소한 문제나 혼란 해결 가능 설문조사를 마치면 데이터를 분석해야 합니다. 기대되지만 힘든 작업이기도 합니다. 엑셀이나 SPSS로 맞춤 필드를 정의하면서 피벗 테이블 때문에 짜증이 날 수도 있습니다. 특정 유형의 응답자가 너무 많은 것은 아닌가요? 수치 답변이 업계 표준 대비 100배 차이 나나요? 무엇을 주의해야 할지 안다면 이 모든 문제를 사전에 해결할 수 […]

나쁜 데이터 걸러내기

“콩 심은 데 콩 나고 팥 심은 데 팥 난다”는 속담이 있습니다. 설문조사도 마찬가지입니다. 여기서는 나쁜 데이터가 결과에 영향을 미치지 않도록 해주는 베스트 프랙티스를 살펴보겠습니다. 베스트 프랙티스를 활용하면 수집한 데이터와 이를 토대로 내린 결론을 신뢰할 수 있습니다. 현대적인 도구와 방법을 사용하면 내가 원하는 데이터를 이를 가지고 있는 사람들로부터 쉽게 수집할 수 있습니다. 하지만 모든 데이터가 […]

통계적 유의성이 부족한 경우

통계적 유의성이 없어도 의미 있는 결과 확보 가능 얼마나 많은 정보를 수집해야 신뢰할 수 있는 데이터 세트를 확보할 수 있을까요? 통계적으로 유의미한 결과의 필요성은 과장된 경우가 많습니다. 양이 많다고 질이 좋은 것은 아니기 때문입니다. 그렇다면 충분한 데이터를 확보했는지 언제 알 수 있을까요? 아래에서 몇 가지 고려사항을 살펴보겠습니다. 의사 결정의 종류 다가오는 휴일 파티에 대한 직원 […]

설문조사의 올바른 목적

설문조사의 목표는 객관적인 가설 테스트 설문조사를 실시하기로 결심하고 설문조사 설계의 베스트 프랙티스도 복습했다면, 전체 과정에서 가장 중요한 질문을 던져야 합니다. 설문조사가 가설을 테스트하기 위한 것인가요? 아니면 입증하기 위한 것인가요? 이 두 질문은 보기에는 별 차이가 없는 것 같지만 그 의미는 전혀 다릅니다. 가설을 테스트하려면 기본 가정을 확인하거나 반박하는 편향되지 않은 설문조사를 설계해야 합니다. 가설을 입증하려면 […]

Speaker Biographies

Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.​

Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.​

Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.

Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.

Speaker Biographies

Marie-Anne Aymerich

Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.

Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.

As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.

Patrick Jephson

Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.

With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.

Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.

Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.