업계가 직면한 과제 이해하기
과제
한 고객사는 항공우주산업이 직면한 주요 인적 문제에 관해 조사하고 있었습니다. 고객사는 현재 업계에 영향을 미치는 요인이 무엇인지와 유럽에 기반을 둔 기업들이 시간이 경과함에 따라 어떻게 발전할 수 있을지에 대해 구체적으로 알고자 하였습니다.
고객사는 인재 관리와 관련하여 기업이 직면한 문제점을 파악하기 위해 업계의 리더를 통해 전략적 데이터를 수집해야 했습니다. 또한, B2B 설문조사를 진행해 본 적이 없었기 때문에 연구 목표를 달성할 수 있는 방법이 필요했습니다.
GLG의 접근법
고객사는 심도 있는 인사이트를 확보하기 위해 항공우주산업의 최고 경영진 100명을 대상으로 설문조사를 진행하고자 하였습니다. 이에 GLG는 유럽에서 HR 전략을 구축한 경험이 있는 100명의 경영진을 선별했습니다. 패널은 고객사의 요청을 기반으로 10개 이상의 국가가 포함된 지역 출신으로 구성되었습니다. GLG는 고객사의 팀과 협력하여 질문에 효과적으로 답변할 수 있는 설문조사를 설계 및 진행했으며, 10일 만에 설문조사의 전 과정을 완료했습니다.
결과
고객사는 유럽 전역의 항공우주산업에서 HR 부서가 직면한 문제에 관해 깊이 이해하고, 향후 산업을 변화시킬 수 있는 핵심 트렌드를 파악했습니다. 또한, 설문조사를 통해 조사 결과가 업계 데이터와 광범위하게 일치한다는 점을 발견하였고, 확보한 인사이트를 바탕으로 가설을 확인할 수 있었습니다.
고객사는 정량 조사를 통해 유럽의 항공우주산업 경영진으로부터 주요 문제점에 관한 동향을 파악했습니다.
프로젝트 범위
업계 경영진 100명이 설문조사 응답자로 참여했으며 설문조사의 전 과정을 10일 만에 완료했습니다.
정확한 솔루션
고객사는 유럽 전역에서 항공우주산업 경영진 100명 이상에게 인사이트를 얻고자 하였습니다. GLG와 패널 파트너들은 폭넓은 네트워크를 활용하여 필요한 전문 지식을 보유한 전문가를 선별하고 고객사에게 정확한 관점을 제시하였습니다.
맞춤형 조사
GLG는 고객사의 정해진 일정 및 예산을 고려하여 온라인 및 CATI(컴퓨터를 이용한 전화 조사)를 통해 설문조사를 진행하고, 고객이 필요한 인사이트를 실시간으로 제공하였습니다.
세계적인 지식 네트워크를 보유한 GLG는 고객사와 분야별 전문가를 연결해 현실적인 인사이트에 기반한 현명한 의사 결정을 지원합니다. 여러 전문가로 구성된 GLG 팀이 고객사와의 긴밀한 협력을 통해 맞춤 접근법을 제시하여 기간 내에 문제를 파악 및 분석하고 해결안을 찾을 수 있습니다. GLG는 전문적인 의사결정에 필요한 인사이트를 제공합니다.
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.