의약품 및 기타 헬스케어 제품의 신규 사업 기획 지원
과제
일본의 한 대형 제약사는 자사의 핵심 기술을 활용하여 신규 비즈니스를 창출하고자 하였으며, 잠재 시장을 더 깊이 있게 파악하기 위해 외부 리서치를 활용하고자 하였습니다.
GLG의 접근법
고객사는 GLG와 협력하여 3개월간 설문조사를 진행했습니다. 조사는 GLG가 선별한 생명과학/생명공학 배경을 가진 15명의 전문가를 대상으로 1차 인터뷰가 이루어졌으며, 이후 인터뷰 결과를 뒷받침하기 위한 심층 데스크 리서치를 진행하였습니다.
조사는 총 4단계로 구성되었습니다. 상향식 접근 방식을 통해 세분화 시장의 롱 리스트(Long List)를 작성하고, 공급망 매핑을 위한 상위 3개 부문의 우선순위를 정했습니다. 이후, 향후 협업 및 M&A 활동을 위한 잠재적 파트너의 숏 리스트(Short List)를 작성했습니다.
해당 프로젝트는 혁신, 신사업 개발, 기술 획득, 제품 개발, 지적 재산 관리, 기술 조직 개발을 전문으로 하는 두 명의 고위급 독립 컨설턴트가 담당하여 진행되었습니다.
결과
GLG 팀은 프로젝트 전반에 걸친 종합 보고서와 엑셀 스프레드시트를 제공하였습니다. 이를 통해 고객사는 신규 CDMO 사업을 시작하기 전에 시장 기회 매핑을 위한 기준과 공급망 지도에 관한 중요 인사이트를 확보할 수 있었습니다.
GLG는 맞춤형 접근 방식을 통해 프로젝트와 부합하는 생명과학/생명공학 분야의 전문가들을 선별하였으며, 전문가들은 심층 연구와 프로젝트 관리를 지원하고 종합 보고서를 작성했습니다.
비교할 수 없는 ‘깊이’와 ‘넓이’
GLG는 고객사를 위해 전체 프로젝트 진행 방식과 조사 방법을 설계하고, 심층 인터뷰 및 포괄적인 문헌 검토를 수행했습니다. 또한, 12주간의 컨설팅을 바탕으로 정량 및 정성적 인사이트를 담은 단계별 보고서를 제공했습니다.
전문가의 실행 가능한 인사이트
GLG는 바이오시밀러, 백신, 특수 의약품 등에 대해 수십 년간 기업을 지원한 프로젝트 팀의 지식과 경험을 바탕으로 1차 인터뷰를 진행했습니다.
팀의 일원으로 활동
전문가들은 고객사 팀의 연장선상에서 실제 팀과 같은 역할을 수행하며 워크플로를 가속화하고 내부 연구의 편향성을 줄였습니다.
세계적인 지식 네트워크를 보유한 GLG는 고객사와 분야별 전문가를 연결해 현실적인 인사이트에 기반한 현명한 의사 결정을 지원합니다. 여러 전문가로 구성된 GLG 팀이 고객사와의 긴밀한 협력을 통해 맞춤 접근법을 제시하여 기간 내에 문제를 파악 및 분석하고 해결안을 찾을 수 있습니다. GLG는 전문적인 의사결정에 필요한 인사이트를 제공합니다.
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.