생성형 AI, 개인화, 변화하는 KPI에 대한 HR 임원의 인사이트
과제
글로벌 기술 기업들은 대기업이 직원 몰입도 향상, 생산성 제고, 장기 이직률 감소를 위해 직원 온보딩 프로세스를 어떻게 현대화하고 있는지 이해하고자 했습니다. 디지털 전환을 위한 노력이 확산되고는 있으나, 플랫폼 통합, 변경 관리, ROI 입증과 같은 과제가 여전히 남아 있는 상황이었습니다.
GLG의 접근법
GLG는 북미, 유럽, 아시아태평양의 헬스케어, 은행, 기술, 제조 업계 대기업(직원 수 2만 명 이상)에서 온보딩 전략 및 플랫폼을 직접 총괄하는 HR 임원을 대상으로 설문을 진행했습니다. 이들은 입사 초기 및 입사 후 온보딩 단계의 디지털화, 생성형 AI와 개인화 활용 사례, KPI 변화, 도입 장벽, 플랫폼 선호도 등 다양한 주제에 대한 인사이트를 공유해, 대기업의 온보딩 혁신을 종합적으로 조망할 수 있었습니다.
결과
고객사는 전 세계 대기업의 온보딩 여정이 어떻게 변화하고 있는지 구체적으로 이해할 수 있었습니다. 설문 결과를 통해 디지털화가 가장 앞서 있는 영역은 초기 채용 및 인터뷰 단계임이 드러났으며, 생성형 AI가 개인화를 통해 직원 경험을 어떻게 변화시키고 있는지도 확인할 수 있었습니다. 또한, 온보딩 성과를 측정하는 핵심 KPI와 HR 의사결정자들이 중시하는 플랫폼 선호 요인도 구체적으로 알 수 있었습니다. 이러한 인사이트를 바탕으로, 고객사는 제품을 새롭게 포지셔닝하고, 시장 진출 메시지를 다듬었으며, 통합되지 않은 온보딩 플랫폼 시장에서 새로운 성장 기회를 포착했습니다.
HR 의사결정자에 대한 직접 접근
GLG는 글로벌 대기업의 온보딩 전략과 플랫폼을 총괄하는 부사장, 이사, C-레벨 경영진 등 HR 임원들을 모집했습니다. 이를 통해 조직 전체의 직원 경험을 직접 관리하는 임원들의 인사이트를 확보할 수 있었습니다.
온보딩 혁신에 대한 명확한 인사이트
GLG는 타깃 조사를 통해, 기업의 온보딩 디지털화 현황, 생성형 AI와 개인화의 주요 적용 분야, 중요 KPI를 파악했습니다. GLG의 빠른 실행력, 정밀한 분석, 그리고 폭넓은 전문성 덕분에 고객사는 기업의 직원 경험 우선순위에 맞춰 솔루션을 재정비할 수 있었습니다.
세계적인 지식 네트워크를 보유한 GLG는 고객사와 분야별 전문가를 연결해 현실적인 인사이트에 기반한 현명한 의사 결정을 지원합니다. 여러 전문가로 구성된 GLG 팀이 고객사와의 긴밀한 협력을 통해 맞춤 접근법을 제시하여 기간 내에 문제를 파악 및 분석하고 해결안을 찾을 수 있습니다. GLG는 전문적인 의사결정에 필요한 인사이트를 제공합니다.
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.