A medical device company planning to market a COVID-19 antigen test kit product overseas needs to conduct research on consumers in multiple target markets overseas to understand the purchasing behavior, product knowledge and related perceptions of residents towards the COVID-19 antigen test reagent.

Before the project started, GLG suggested adjustments to the client’s program design. Based on the client’s questions, we quickly assisted in designing the first draft of the questionnaire. GLG’s Asia-Pacific regional coverage research team was utilized to gain an initial understanding of the regional market. GLG then efficiently conducted the research with a sample of 150 consumers covering the Singapore, Germany and Japan markets and analyzed the data collected in an integrated manner.

In 4 weeks, GLG’s Medical and Healthcare Solutions team conducted research and questionnaire design to complete data collection in multiple countries. Through follow-up services, GLG was able to assist the client in solving data issues in a flexible and efficient manner. GLG delivered the raw data and data analysis forms, and worked with the client to interpret and analyze the results