A semiconductor giant wanted to explore customer perceptions of its “vision and brand,” specifically testing six vision statements with their target audiences to understand what messages resonate. The client wanted to gather insight to answer if the vision statement was customer centric and aligned with where the audience sees themselves going in the future.

GLG tapped its industry-leading network and identified 50 experts across the United States and Europe, Middle East, and Africa. We designed and conducted a two-day online discussion board with this panel to gather insights around innovation and opportunity.

Following the discussion board sessions, GLG prepared and delivered a final report to the client that included details around research methodologies, major findings, and insights addressing the research questions. We also provided the client with discussion guides and transcripts to allow the client to further understand GLG’s insight.