针对投资组合公司收集其客户观点
客户挑战
一家投资机构在收购了一家消费品公司后，希望提高该消费品公司现有客户的忠诚度并扩大其客户群。
该投资机构希望能从消费者中获得有关新收购公司的洞见，了解客户忠诚度计划可能会取得多大的成功，以及哪些忠诚度产品和奖励结构最有可能增加和维持会员人数。
GLG 解决方案
GLG 定量研究团队与该投资机构合作开展了一项定量研究，从该投资组合公司在美国的当前和潜在客户群收集洞见。
GLG 的团队设计并开展了一项联合分析调研，以确定不同忠诚度和奖励计划的客户偏好。该调研收集了数百名潜在客户的反馈，确定了忠诚度计划中的理想组成要素，以便最大程度地维持和提高客户忠诚度。
交付成果
GLG 的定量研究结果突出强调了三个不同收入群体的客户优先事项差异，还交付了一个定制的模拟器，让该投资机构可以在包含/排除各种因素的情况下，测试客户偏好的波动。该投资机构使用这些定量研究数据和模拟器，与投资组合公司的内部团队共同制定了一个有针对性的市场研究计划，并将消费者感兴趣的因素构建到其计划中。
GLG 定量研究团队帮助一家投资机构开展了一项调研来分析消费者洞见，就其可能为某个投资组合公司实施的多项客户忠诚度计划，测试成功的可能性。
人员配备
GLG 为该项目配备了一名专属项目经理，同时配备行业资深专家提供建议协助项目进行。
先进的调研设计和交付成果
GLG 定量研究团队针对目标受众，设计并开展了一项联合分析调研。交付成果还包含一个模拟器，让该投资机构可以在包含/排除各种因素的情况下，测试客户偏好的波动。
作为全球知识分享平台，GLG 格理集团为需要专业洞见的商业决策者匹配具有一手经验的行业专家，助力他们以更加明确的目标和坚定的信心做出决策。我们的专业服务团队将与您合作打造量身定制的解决方案，根据您的时间安排助您识别、评估和回答对应的问题。汇聚专业洞见，助力卓越决策。
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.