客户挑战
某家投资机构客户希望在两周内了解某品牌两类糖尿病管理器械在欧洲市场的实际使用情况。
客户需要针对欧洲多国医生的处方习惯（单处方包含数量、覆盖时长等）、品牌选择偏好、品牌替换率、满意度以及不同品牌同类器械维修率等方面进行调研评估，以完成投资判断。
GLG 解决方案
依托丰富的全球专家库资源，GLG迅速匹配团队专家，邀请在医药咨询行业深耕十余年并曾供职于全球知名医药公司的资深咨询师担任项目负责人，针对客户需求定制调查问卷，并迅速完成针对来自英、德、西、意、法等欧洲多国不同类型医院医生的调研。
GLG顾问还就客户后续的跟进问题，高效完成了对有效样本回答者的跟进调研。
交付成果
GLG组织了一支拥有资深行业经验的咨询团队，快速响应客户需求，在短短一周时间内就完成了问卷设计、执行、回收、分析等工作。其调研对象横跨欧洲五国，涵盖公私立、综合性医院及专科诊所，专业全面。
团队针对回收的近百份有效样本进行数据分析，提供了一份包含原始数据及初步分析的报告。并根据客户的要求，在2天内快速回收了数十份有效样本，提供了跟进调研结果。
GLG咨询团队在两周内共同作业，围绕客户需求，针对来自英国、德国、西班牙、意大利、法国等国公私立医院、综合性医院、专科诊所的医生进行问卷调研及后续的跟进调研，高效获得难以触及群体的见解。其样本分析报告描绘了欧洲主流国家医生对于该品牌糖尿病管理器械的实际处方情况、替换率、新患者接受度、替换率等情况，使得客户能在短时间内了解所调研品牌在欧洲的实际处方情况及使用情况，有助于后续做出准确判断。
极高效的响应能力
GLG咨询团队在1周内完成从问卷设计到数据分析的工作，回收近百份有效样本，并提供初步分析报告。2天内跟进后续调研，回收数十份有效样本，并提供跟进调研结果。
广度与深度兼具的定制调研
GLG顾问针对客户的问题定制问卷调研，调研对象横跨欧洲五国，涵盖从公立到私立、从综合到专科医院的不同范围，帮助客户了解欧洲主流国家医生的见解。同时，GLG顾问在完成初步数据分析后，还根据客户需求进行跟进调研，进一步提高调研专业度与准确性。
作为全球知识分享平台，GLG 格理集团为需要专业洞见的商业决策者匹配具有一手经验的行业专家，助力他们以更加明确的目标和坚定的信心做出决策。我们的专业服务团队将与您合作打造量身定制的解决方案，根据您的时间安排助您识别、评估和回答对应的问题。汇聚专业洞见，助力卓越决策。
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.