客户挑战
一家投资客户希望全面了解互联网车货匹配平台的渗透率/使用率，掌握市场概况，从而进行投资决策。
客户需要在 3-4 周的时间内对行业内货主、第三方物流公司、卡车司机进行调研，评估各平台的品牌知名度与渗透率，同时评估影响行业各方行为的动因，了解目前及未来受欢迎的渠道，识别使用车货匹配平台的效益和痛点。
GLG 解决方案
GLG 在客户规定的较短时间内，迅速甄选国内互联网车货匹配平台行业主要参与方作为调研群体，不仅为客户梳理了逻辑、量身订制了调研问卷，还根据调研对象背景调整措辞，使得调研更具针对性与有效性。
同时，GLG 在调研过程中灵活运用线上、线下的采访手段，调研了 100 个第三方物流公司、20 位货主与 500 位卡车司机，形成最终调研报告。
交付成果
GLG 在多地的合作伙伴招募并直接触达仅由线上渠道难以联系的目标人群，保证客户尽调目标充分涵盖。由 GLG 主导完成的调研报告受到了客户的充分肯定，这份报告支持了客户投资团队的整体项目尽调结果，增强了客户的投资信心，有助于客户最终做出投资的决策。
GLG 通过线上线下相结合的方式，充分调研客户的标的群体，形成完整、深入的调研报告，帮助客户评估各互联网车货匹配平台的市场表现、行业各行为主体的市场行为及背后的驱动因素。 调研增强了客户的投资信心，帮助客户做出最终决策。
遍布各地的合作伙伴
GLG 与调研目标群体所在地的伙伴合作，高效对接调研人群，在较短时间内完成了包括 100 个第三方物流公司、20 位货主与 500 位卡车司机在内的大样本量调研。
量体裁衣的调研服务
GLG 基于调研对象的行业定制调研问题与方案，同时根据其不同背景与教育程度调整调研措辞，有利于深入挖掘信息，形成多视角的调研成果。
作为全球知识分享平台，GLG 格理集团为需要专业洞见的商业决策者匹配具有一手经验的行业专家，助力他们以更加明确的目标和坚定的信心做出决策。我们的专业服务团队将与您合作打造量身定制的解决方案，根据您的时间安排助您识别、评估和回答对应的问题。汇聚专业洞见，助力卓越决策。
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.