여러 국가 및 산업 출신의 사용자와 의사결정자에 초점을 맞춰 소비자 인사이트 심층 분석
과제
3D 설계 프로그램 투자를 고려 중인 아시아의 선도 사모펀드에서 3D 프로그램 사용자 및 의사결정자를 대상으로 VoC 리서치를 실시해 투자 결정에 도움을 받고자 했습니다.
GLG의 접근법
GLG는 3D 설계 프로그램 컨설팅 경험이 풍부한 컨설턴트 한 명을 추천하고, 다양한 국가, 산업, 기업 출신의 3D 설계 프로그램 사용자 및 의사결정자 중 10명의 전문가를 선발해 심층 인터뷰를 진행했습니다. 이를 통해 이들의 니즈, 3D 설계 플랫폼 선택 시 고려사항, 선호하는 모듈 및 결제 방법을 파악하고, 실제 사용자의 주요 3D 모델링 프로그램 사용 피드백을 확보해 비교할 수 있었습니다. 도출된 인사이트는 보고서 형태로 전달되었습니다.
결과
3주에 걸쳐 심층 인터뷰를 진행한 후, 담당 GLG 팀은 여러 산업의 의사결정자가 모델링 프로그램 선택 시 고려하는 주요 요소, 니즈, 페인포인트와 기존 플랫폼 관련 경험을 정리한 보고서를 제공했습니다. 또한 타겟 플랫폼의 다양한 기능과 특성을 분석하고, 이것이 사용자의 지속적 이용 및 이후 지불 의사에 미치는 영향을 중점적으로 다루었습니다.
관련 컨설팅 경험이 풍부한 컨설턴트들의 주도하에 단 3주 만에 전 세계 여러 산업군의 소비자들과 심층 인터뷰를 진행하고, 귀중한 인사이트를 확보해 고객의 투자 결정을 잘 지원할 수 있었습니다.
글로벌한 산업 커버리지
GLG의 방대한 글로벌 전문가 네트워크 덕분에 고객사는 여러 지역 및 산업군에 걸쳐 다양한 견해를 얻을 수 있었습니다.
맞춤 전문가 추천
고객사의 프로젝트 요건에 따라 전문가 및 컨설턴트를 연결해 프로젝트를 수행했습니다. 해당 프로젝트의 리드 컨설턴트는 7년에 달하는 전문 컨설팅 경력을 갖춘 인물로 세계적인 사모펀드들의 투자 리서치 및 실사를 지원해 왔으며, 3D 설계 프로그램 투자 실사에도 참여했습니다.
세계적인 지식 네트워크를 보유한 GLG는 고객사와 분야별 전문가를 연결해 현실적인 인사이트에 기반한 현명한 의사 결정을 지원합니다. 여러 전문가로 구성된 GLG 팀이 고객사와의 긴밀한 협력을 통해 맞춤 접근법을 제시하여 기간 내에 문제를 파악 및 분석하고 해결안을 찾을 수 있습니다. GLG는 전문적인 의사결정에 필요한 인사이트를 제공합니다.
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.