과제
한 헤지펀드에서는 대규모 투자를 결정하기 위해 기존의 로봇 프로세스 자동화(RPA) 시장과 앞으로의 전망에 대해 빠르게 판단하고자 하였습니다. 헤지펀드에게 주어진 시간은 단 며칠에 불과하였으며, 그 기간 동안 RPA 고객들은 어떻게 업체를 평가하는지, 어떤 업체들이 높은 고객 만족도 및 경쟁력 있는 ROI를 보유하고 있는지, 그리고 향후 시장의 변화 방향에 관한 인사이트가 필요하였습니다.
GLG의 접근법
GLG는 RPA 고객사 및 유통업체를 대상으로 신속하게 두 차례의 설문조사와 14회의 전화 자문을 실시하였습니다. 폐쇄 프로세스를 사용하여 초기 전화 자문에서 얻은 인사이트를 설문조사 설계에 반영한 다음, 설문조사 결과를 토대로 보다 심층적인 정성적 자문을 진행했습니다.
첫 번째 설문조사는 156개의 RPA 고객사를 대상으로 하였으며, 그중 약 100개가 대상 업체를 사용하고 있었습니다. 두 번째 설문조사는 91개의 RPA 시스템 통합업체 및 유통업체를 대상으로 진행하였고, 이 중 절반 이상이 대상 업체와 협력 중임을 확인하였습니다.
결과
GLG는 단 며칠 만에 전화 자문, 설문조사 등 다양한 소스로부터 RPA에 대한 인사이트를 신속하게 확보하여 헤지 펀드에 전달했으며, 이를 통해 고객사는 산업에 대한 궁금증을 명확하게 해소하고 대규모 투자에 대한 결정을 내릴 수 있었습니다.
GLG는 여러 리서치 방법론을 함께 사용해 실제 데이터로 실사 결과를 뒷받침하였고, 덕분에 고객사는 명확한 정보를 바탕으로 자신 있는 투자를 할 수 있었습니다.
빠르고 실행 가능한 인사이트
GLG의 설문조사 및 클라이언트 솔루션 팀은 프로젝트의 시급성을 고려하여 빠르게 행동하였고, 수일 만에 14회의 자문과 두 차례의 설문조사를 실시해 고객사가 필요로 하는 인사이트를 신속하게 제공했습니다.
다양한 분야의 자문위원
고객사는 약 100만 명의 자문위원으로 구성된 GLG 전문가 네트워크를 활용해, 다양한 이해관계자의 관점에서 투자 대상의 가치를 이해할 수 있었습니다.
세계적인 지식 네트워크를 보유한 GLG는 고객사와 분야별 전문가를 연결해 현실적인 인사이트에 기반한 현명한 의사 결정을 지원합니다. 여러 전문가로 구성된 GLG 팀이 고객사와의 긴밀한 협력을 통해 맞춤 접근법을 제시하여 기간 내에 문제를 파악 및 분석하고 해결안을 찾을 수 있습니다. GLG는 전문적인 의사결정에 필요한 인사이트를 제공합니다.
Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.
Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.
Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.
Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.
Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.
Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.
As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.
Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.
With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.
Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.
Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.