An Indian e-gaming corporation recently started operating in the U.S. and sought to establish and grow their operations in this unfamiliar market. They approached GLG to connect them to the right experts who could offer insight into product adaptation, growth channels and levers, campaign execution, partner selection, and staffing.

GLG identified two experts who were prepared and ready to guide them during the first three months of their U.S.-based operations.

Both experts were well-tenured professionals from the American e-gaming industry, with former experience conducting a similar study.

Through GLG, the client gained the insight necessary to confidently enter an unfamiliar market. They adapted their product for U.S. consumers, identified growth channels and levers, and set out guidelines for partner selection and staffing. They also assisted in campaign execution and post-campaign tracking.