GLG Launches Reimagined Website and Brand Identity
November 18, 2019
World’s knowledge marketplace unveils refreshed brand as pioneering company enters next wave of growth
Over 3.6 million client-expert projects to date
New York, New York; November 18, 2019 – GLG, the world’s knowledge marketplace, this week launched a refreshed website and brand identity at GLG.it, reimagining the company’s brand positioning as the industry pioneer accelerates into its 22nd year with a new wave of growth and innovation.
GLG is the world’s knowledge marketplace, connecting decision makers to insights so they can act with the confidence that comes from true clarity. GLG’s network of 700,000+ professionals is the world’s largest and most varied source of first-hand expertise, and its global team of 2,000+ employees recruits hundreds of new experts every day.
“We are thrilled to roll out this new brand identity and website, which channel GLG’s pioneering spirit into a new vision for how we deliver value to our clients, as our knowledge marketplace grows ever larger and more powerful,” said GLG Chief Marketing Office Jenifer S. Brooks. “GLG has doubled in size since our website was last reimagined in 2014, and this updated online presence reflects both the breadth of what we offer our clients today and the scale of our ambitions.”
The brand relaunch comes as GLG continues to see sustained robust growth year after year. The company continues to dominate the category it created, accounting for more than half the revenue generated by the entire industry. (Total industry revenue was estimated at more than $1 billion in a 2018 study.)
In the last two years, GLG has added several new senior executives to help oversee significant new investments and initiatives behind a reimagined purpose: We bring the power of insight to every great professional decision.
Over the course of its more than 20-year history, GLG has facilitated more than 3.6 million client-expert interactions. Today, GLG serves thousands of clients, including 50% of the Fortune 100, nine of the top ten global technology companies, and about 75% of the top 100 investment firms by assets under management. GLG offers tailored access to twice as many products as its nearest competitor and has the most technologically advanced and comprehensive compliance standards in the industry.
GLG’s reimagined visual identity retains key elements of its existing brand, including the visionary logo designed by Michael Beirut of Pentagram and the domain name, inspired by clients who use the phrase “GLG it” to describe the industry’s core value proposition. Like its previous iteration, the new version of GLG.it is available in English, Chinese, German, Japanese, and Korean, reflecting the company’s global reach, with five offices in EMEA and ten in APAC.
About GLG (Gerson Lehrman Group, Inc.)
GLG is the world’s knowledge marketplace. We connect decision makers to insights from experts, so they can act with the confidence that comes from true clarity. Our network of 700,000 professionals is the world’s largest and most varied source of first-hand expertise, and we recruit hundreds of new experts every day. We bring the power of insight to every great professional decision. Visit glginsights.com.