Protect Your Margin and Competitiveness with Best-in-Class Research Data and Insights

With growing global volatility and uncertain customer demand, many businesses are facing significant margin erosion, and higher prices can make up for lost operating profit. But how many customers will be deterred?​

Our panel of senior B2B purchase decision makers provides access to the most valuable source of willingness to pay data. Our methodology experts know how to turn this data into actionable insights.

Leverage GLG to Succeed

Pricing is your most effective driver of profitable growth — if you know what customers are willing to pay. ​Our methodology provides that knowledge and applies it to typical pricing challenges.

Pricing a New Product​

Use willingness to pay data to determine the optimum price point for your new product in its future competitive environment.

Optimise Pricing for Existing Products

Simulate new price points in competitive what-if scenarios.

Transition to New
Pricing Models

Find the best mix of price metrics (transactional, subscription) or the right price to convert buyers.

Understand How GLG Can Help You…

Price Optimisation

Case Study

Read how GLG helped a medical technology manufacturer launch a new lab device by providing quantitative willingness-to-pay data from a sample of potential buyers.


Testing Willingness to Pay

Case Study

Read how GLG helped a software company offering a range of cloud-based business applications determine the best payment model and optimum price point for a new service.


Quantifying Customers Willing to Pay

Case Study

Read how GLG helped a chemical company gain a deeper understanding of their customers’ willingness to pay for several alternative ingredients compared with traditional elements.


Price Optimisation


Learn how companies can use our pricing simulations to answer their business questions.

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