
Why GLG Qualitative?
GLG’s qualitative insights team applies the power
of qualitative research to help you meet your research needs.
We help you gain deeper voice of customer insights to identify unmet needs, launch a new product or service, enter a new market, or test a hypothesis, product, and message across the development life cycle.
Explore Our Approach in Action
End-to-End Qualitative Product Research
GLG, supported by in-house methodologists, applied its deep expertise to help a client make informed decisions about their product’s features.
Use Discussion Boards to Test Your Messaging
GLG provided a client a panel of experts to test and understand what messages resonate with their target audience.
Unbiased Insight with Customer Journey Mapping
GLG developed discussion guides to drive focus group conversations to explore markets to enhance a client’s existing portfolio.
B2B Focus Groups with Learning and Development
GLG equipped a client with key information needed to support the shift to their new global structure.
Qualitative Research Best Practices

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Three Ways to Apply Qualitative Research

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Qualitative vs. Quantitative Research

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Message Testing Best Practices

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Focus Group Best Practices
A Range of Research to Match Your Goals
Focus Groups
Bring together a select group of B2B users to understand their perceptions and decision-making criteria.
Online Discussion Boards
Gather insights through a private moderated forum with a customized group of respondents as they respond and react to your content.
Keynote Speaker Placements
Find a seasoned industry speaker or subject-matter expert for an upcoming engagement.
Workshops
Better understand market opportunities and enable your sales team to perfect their pitch through collaboration with industry experts.
Panels/Advisory Boards
Better understand market dynamics, industry challenges, and related workflows, by running a panel discussion or advisory panel with industry leaders.
L&D Training/Customer Webcasts
Help support professional development of soft and technical skills with bespoke programs.
Product/Usability Testing
Receive unbiased feedback from a diverse group of users while maintaining anonymity with hands-on testing of prototypes or devices.
Site Visits/Tours
Better understand user behaviors, workflows and untapped opportunities by conducting a site tour to see users in their environment.