Why GLG Qualitative?
GLG’s qualitative insights team applies the power
of qualitative research to help you meet your research needs.
We help you gain deeper voice of customer insights to identify unmet needs, launch a new product or service, enter a new market, or test a hypothesis, product, and message across the development life cycle.
Explore Our Approach in Action
End-to-End Qualitative Product Research
GLG, supported by in-house methodologists, applied its deep expertise to help a client make informed decisions about their product’s features.
Use Discussion Boards to Test Your Messaging
GLG provided a client a panel of experts to test and understand what messages resonate with their target audience.
Unbiased Insight with Customer Journey Mapping
GLG developed discussion guides to drive focus group conversations to explore markets to enhance a client’s existing portfolio.
B2B Focus Groups with Learning and Development
GLG equipped a client with key information needed to support the shift to their new global structure.
Qualitative Research Best Practices
A business-to-business (B2B) focus group is a small panel of experts whose reactions, thoughts, and opinions are studied to gain insight about a product, marketplace,...
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Qualitative vs. Quantitative — you’ve heard the terms before, but what do they mean? Here’s what you need to know on when to use them...
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When it comes to strategic planning, qualitative research is often as important as quantitative. There are three popular ways to conduct such research — focus...
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Before embarking on a road trip, you should know exactly why you’re taking the journey (Sightseeing? Catching up with old friends? Moving?) because those goals...
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A Range of Research to Match Your Goals
Focus Groups
Bring together a select group of B2B users to understand their perceptions and decision-making criteria.