Make Your Message Stand Out in a World of Noise
Your target customers are inundated with marketing messages, making the message they hear that much more critical.
The right quantitative research can help you determine if your messaging grabs attention and resonates with your customer when they arrive at their purchase decision.
Messaging for a Product Refresh
If you want to drive growth, it is critical that your brand or product is mentally available when purchase decisions are made. Messages either hit the mark within seconds or never. How can you identify the messages that work, and those that are likely to fail?
Read how GLG helped a global industrial company elevate their product messaging to reflect a brand evolution from traditional to transformative, by designing a focused quantitative solution based on how the mind works to gather clear, actionable insights.
Concept and Message Testing
What distinguishes a product miss from a hit? Often, the answer lies in market research.
High-quality market research today bases its methods on scientific findings, particularly behavioural economics. When applied to product launches, it can prevent you from making crucial decisions in a vacuum. It’s important to challenge internal assumptions and listen to your customers. What do they want? What language will resonate with them? Concept and message testing can answer these questions and ultimately set your product launch up for success.