GLG Applied:
The Four-Step Process to Develop and Launch Successful Products

You’re invited to learn about effective research solutions with GLG Applied, virtual events hosted by our team of research experts that break down the best practices and strategies to address your business challenges.

All companies need to sell products, solutions, or services. Moreover, a company must develop a product that sets them apart from the competition. To do this, companies need to spend time understanding their target audience, developing ideas and concepts around the needs of their audience, and refining these to ensure success in the market.

The product development lifecycle begins with a roadmap of where a company wants to be and ends with a vehicle to get them there. In our upcoming GLG Applied webcast, we will cover our four-step process covering the entire lifecycle and how each step is critical to the product’s success.

Key topics:

  • What is the product development lifecycle?
  • When is a good time to consider research in your product development journey?
  • The four stages of product development, and what is needed during each stage?
  • Recent examples where we helped support companies in their product development journey.

Biographies:

Hannah Vachule brings over 5 years of experience in market research, supporting B2B and B2B2C clients across the Industrials, CPG, and Technology sectors. As a GLG Engagement Manager, she has successfully led qualitative and quantitative research studies, including market assessment, market sizing, voice-of-customer, go-to-market, and pricing research.  

Tyler Gaffney leverages his expertise in both qualitative and quantitative research methods to deliver insights for clients across diverse sectors, including Technology, Healthcare, Finance, and Industrials. As a GLG Engagement Manager, Tyler has successfully managed various research projects, covering market assessment, market sizing, voice-of-customer, go-to-market, and pricing strategies.

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Please note, Hannah Vachule and Tyler Gaffney will not discuss GLG client work. They will decline to answer questions related to confidential matters.

Additionally, this event will be recorded. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings, click here.

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