{"id":37541,"date":"2014-03-05T00:00:00","date_gmt":"2014-03-05T00:00:00","guid":{"rendered":"https:\/\/glg.tempsite.space\/news\/gerson-lehrman-group-launches-new-glg-logo-and-website-glg-it\/"},"modified":"2025-05-12T08:41:16","modified_gmt":"2025-05-12T12:41:16","slug":"gerson-lehrman-group-launches-new-glg-logo-and-website-glg-it","status":"publish","type":"post","link":"https:\/\/glginsights.com\/zh-hans\/news\/gerson-lehrman-group-launches-new-glg-logo-and-website-glg-it\/","title":{"rendered":"Gerson Lehrman Group Launches New GLG Logo and Website: GLG.it"},"content":{"rendered":"

Pentagram\u2019s Michael Bierut Refreshes and Unifies Visual Identity<\/strong><\/p>\n

Creative Partner AREA 17 Helps Revamp Online Presence of\u00a0World\u2019s Largest Membership for Professional Learning and Expertise<\/strong><\/p>\n

New York, New York<\/strong>\u00a0\u2014 Gerson Lehrman Group, Inc. (GLG) today launched a new logo and website, refreshing the company\u2019s visual identity and unifying its online presence at\u00a0GLG.it<\/a>. This visual overhaul is the first in many years for the world\u2019s largest membership for professional learning and expertise. The new logo and web address emphasize the name the firm and its clients have come to use: GLG. Renowned graphic designer Michael Bierut of Pentagram designed the logo; interactive agency AREA 17 partnered with GLG to create the site.<\/p>\n

\u201cOur mission is to transform the way top professionals share expertise, learn, and make decisions,\u201d said GLG President and CEO Alexander Saint-Amand. \u201cWe believe the opportunity to scale one-to-one learning among top professionals is enormous, and our new site is designed to convey both the simplicity and the breadth of this opportunity.\u201d<\/p>\n

GLG was founded in 1998 to serve professionals who needed perspective that couldn\u2019t be found in one-size-fits-all industry reports. It began connecting its clients with smart people who had firsthand expertise or operational experience. Today GLG serves the world\u2019s leading investors, entrepreneurs, corporations, consulting firms, and nonprofits. Its teaching members include 375,000 policy specialists, academics, engineers, former C-level managers, and professional leaders. GLG pairs its members thousands of times a week, around the world. Among some users, GLG has become so essential that the phrase \u201cGLG it\u201d is synonymous with \u201cLet\u2019s learn more.\u201d<\/p>\n

Bierut, a partner at\u00a0Pentagram<\/a>, is among the most prominent and decorated graphic designers of his generation. He has helped define many of the world\u2019s leading brands, including Citi, Saks, and the Walt Disney Company; institutions, such as the MIT Media Lab, Princeton University, and the Yale School of Architecture; and publications, including\u00a0The Atlantic<\/em>,\u00a0New York Magazine<\/em>, and\u00a0The New York Times<\/em>.<\/p>\n

Bierut explained, \u201cFor me, this project can be summed up in one of my favorite quotes, attributed to Dolly Parton: \u2018Find out who you are, and do it on purpose.\u2019 GLG has been doing something essential and amazing for 15 years. There\u2019s a sense of heritage here, but it feels very forward-looking. That\u2019s what we wanted to capture in GLG\u2019s brand system, and I think we accomplished that.\u201d<\/p>\n

The new website at\u00a0GLG.it<\/a>\u00a0remodels GLG\u2019s online presence. The design emphasizes the simplicity of GLG\u2019s mission. Creative partner\u00a0AREA 17<\/a>\u00a0has worked with clients throughout the world, including\u00a0The Atlantic<\/em>, Billboard, Facebook, and The Webby Awards. Partner Kemp Attwood said of the project, \u201cWe set out to help GLG build a website that reflects who they are and where they\u2019re going. The new site is aspirational, straightforward and simple, transparent, and celebrates the joys of continuous learning and discourse.\u201d<\/p>\n

Jennifer Van Ness, GLG\u2019s Head of Marketing, oversaw the brand development and worked with Will Ballard, GLG Chief Technology Officer, on the website. Van Ness recently joined GLG, bringing her expertise in consumer marketing and branding to the firm\u2019s business-to-business enterprise. She previously held senior management roles at Colgate-Palmolive and Diageo. She said, \u201cJust as we try to find the best expertise for our clients, we identified Michael Bierut, a true global leader and expert in brand identity. And for our site we worked with AREA 17, a firm much like GLG \u2013 in its second decade and with a proven record of success, yet continuing to innovate and disrupt.\u201d<\/p>\n

GLG\u2019s visual and online overhaul will be followed by a major facilities upgrade. In mid-2014, GLG will move its global headquarters to an innovative and collaborative new space at One Grand Central Place in Manhattan. Maverick architect Clive Wilkinson designed the new office with GLG. His previous work includes the Googleplex in Silicon Valley, TBWAChiatDay\u2019s headquarters in Los Angeles, and the Barbarian Group\u2019s\u00a0new office<\/a>\u00a0in Manhattan.<\/p>\n

The website launched in English; French and Mandarin will soon follow, with further languages later. It is now live at\u00a0GLG.it<\/a>.<\/p>\n

About Gerson Lehrman Group \/ GLG<\/strong><\/p>\n

GLG is transforming the way the world\u2019s top professionals share expertise and learn. GLG curates custom learning experiences among professionals and thought leaders across fields, within a rigorous compliance framework. GLG promotes knowledge exchange through conversations, small group convenings, mentorships, surveys, and other interactions with its network of more than 375,000 experts. Global, technology-driven, and nimble, GLG\u2019s 850 employees work in 21 offices in 12 countries. To find out more, visit\u00a0www.GLG.it\u00a0<\/a>and follow @GLG.<\/p>\n

Contact:\u00a0press@glgroup.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pentagram\u2019s Michael Bierut Refreshes and Unifies Visual […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[579,580],"tags":[],"class_list":["post-37541","post","type-post","status-publish","format-standard","hentry","category-news","category-press-releases"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/posts\/37541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=37541"}],"version-history":[{"count":0,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/posts\/37541\/revisions"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=37541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=37541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=37541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}