{"id":33782,"date":"2020-11-20T17:54:38","date_gmt":"2020-11-20T22:54:38","guid":{"rendered":"https:\/\/glg.tempsite.space\/?post_type=insight-article&#038;p=33782"},"modified":"2025-03-18T11:18:52","modified_gmt":"2025-03-18T15:18:52","slug":"%e7%b2%be%e5%bf%83%e8%ae%be%e8%ae%a1%e8%b0%83%e7%a0%94%ef%bc%8c%e4%bb%8e%e5%ae%b9%e5%b1%95%e5%bc%80%e5%88%86%e6%9e%90","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/zh-hans\/articles\/%e7%b2%be%e5%bf%83%e8%ae%be%e8%ae%a1%e8%b0%83%e7%a0%94%ef%bc%8c%e4%bb%8e%e5%ae%b9%e5%b1%95%e5%bc%80%e5%88%86%e6%9e%90\/","title":{"rendered":"\u7cbe\u5fc3\u8bbe\u8ba1\u8c03\u7814\uff0c\u4ece\u5bb9\u5c55\u5f00\u5206\u6790"},"content":{"rendered":"<p>\u8c03\u7814\u7ed3\u675f\uff0c\u5c31\u5230\u4e86\u6df1\u5165\u7814\u7a76\u6570\u636e\u7684\u9636\u6bb5\u3002\u8fd9\u4e00\u8fc7\u7a0b\u4ee4\u4eba\u5174\u594b\uff0c\u4f46\u4e5f\u5145\u6ee1\u6311\u6218\u3002\u60a8\u53ef\u80fd\u4f1a\u5728\u6570\u636e\u900f\u89c6\u8868\u4e0a\u9047\u5230\u632b\u6298\uff0c\u9700\u8981\u5728 Excel \u6216 <a href=\"https:\/\/www.ibm.com\/products\/spss-statistics\" rel=\"nofollow noopener\" target=\"_blank\">SPSS<\/a> \u4e2d\u6784\u5efa\u66f4\u591a\u81ea\u5b9a\u4e49\u5b57\u6bb5\u3002\u60a8\u4e5f\u53ef\u80fd\u4f1a\u53d1\u73b0\u540c\u4e00\u7c7b\u578b\u7684\u53d7\u8bbf\u8005\u8fc7\u591a\uff0c\u800c\u67d0\u4e2a\u6570\u5b57\u4e0e\u884c\u4e1a\u6807\u51c6\u76f8\u5dee 100 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\/>\n\u5982\u679c\u60a8\u6709\u5f00\u5c55\u8c03\u7814\u7684\u7ecf\u9a8c\uff0c\u5c31\u53ef\u80fd\u9047\u5230\u8fc7\u6570\u636e\u76f8\u4e92\u77db\u76fe\u6216\u4e0d\u5b8c\u6574\u7684\u60c5\u51b5\u3002\u5c3d\u7ba1\u8c03\u7814\u8bbe\u8ba1\u53ef\u80fd\u9075\u5faa\u4e86\u6240\u6709\u5e38\u89c4\u7684\u6700\u4f73\u5b9e\u8df5\uff1a\u60a8\u8bbe\u8ba1\u4e86\u5f3a\u5927\u7684\u7b5b\u9009\u90e8\u5206\uff0c\u95ee\u9898\u5199\u5f97\u5f88\u6e05\u695a\uff0c\u4f7f\u7528\u7684\u7f51\u683c\u5f0f\u95ee\u9898\u4e5f\u4e0d\u591a\uff0c\u7136\u800c\uff0c\u5f53\u60a8\u5f00\u59cb\u5206\u6790\u6570\u636e\u65f6\uff0c\u8fd8\u662f\u4f1a\u610f\u8bc6\u5230\u6709\u4ec0\u4e48\u5730\u65b9\u4e0d\u5bf9\u52b2\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u60a8\u7684\u8c03\u7814\u6d89\u53ca\u5230\u65b0\u4ea7\u54c1\u7684\u5b9a\u4ef7\u4f18\u5316\u3002\u5728\u5ba1\u6838\u5f00\u653e\u5f0f\u95ee\u9898\u65f6\uff0c\u60a8\u6ce8\u610f\u5230\u4e3a\u201c\u4ef7\u683c\u592a\u9ad8\u201d\u5b57\u6bb5\u8f93\u5165\u7684\u6570\u636e\u503c\u5c0f\u4e8e\u4e3a\u201c\u521a\u521a\u597d\u201d\u5b57\u6bb5\u8f93\u5165\u7684\u6570\u636e\u503c\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u60a8\u53ef\u4ee5\u5728\u201c\u4ef7\u683c\u592a\u9ad8\u201d\u95ee\u9898\u4e2d\u6dfb\u52a0\u4e00\u4e2a\u9a8c\u8bc1\u6807\u8bb0\uff0c\u4ee5\u786e\u8ba4\u8f93\u5165\u7684\u503c\u5927\u4e8e\u5148\u524d\u56de\u7b54\u7684\u201c\u521a\u521a\u597d\u201d\u7684\u503c\u3002\u5982\u679c\u53d7\u8bbf\u8005\u5728\u56de\u7b54\u8c03\u7814\u95ee\u9898\u65f6\u63d0\u4f9b\u4e86\u76f8\u4e92\u77db\u76fe\u7684\u7b54\u6848\uff0c\u8c03\u7814\u4f1a\u5b9e\u65f6\u663e\u793a\u4e00\u6761\u9519\u8bef\u6d88\u606f\uff0c\u4f7f\u53d7\u8bbf\u8005\u53ea\u6709\u5728\u8c03\u6574\u7b54\u6848\u540e\u624d\u80fd\u7ee7\u7eed\u56de\u7b54\u4e0b\u4e00\u4e2a\u95ee\u9898\u3002<\/p>\n<p>\u9a8c\u8bc1\u6807\u8bb0\u6709\u52a9\u4e8e\u8282\u7701\u65f6\u95f4\u548c\u51cf\u5c11\u540e\u7aef\u7684\u6570\u636e\u95ee\u9898\uff0c\u4e0d\u5e94\u88ab\u5ffd\u89c6\u3002<\/p>\n<p><em>\u8d28\u91cf\u68c0\u67e5\u6807\u8bb0<\/em><br \/>\n\u5982\u679c\u8fd0\u7528\u5f97\u5f53\uff0c\u8d28\u91cf\u68c0\u67e5\u6807\u8bb0\u53ef\u4ee5\u5e2e\u52a9\u60a8\u786e\u4fdd\u8c03\u67e5\u6570\u636e\u7684\u51c6\u786e\u6027\u548c\u53ef\u7528\u6027\u3002\u8981\u7b80\u5316\u5e76\u52a0\u901f\u6570\u636e\u5ba1\u6838\u8fc7\u7a0b\uff0c\u4e0d\u59a8\u76f4\u63a5\u5c06\u8be5\u6807\u8bb0\u96c6\u6210\u5230\u60a8\u7684\u8c03\u7814\u4e2d\u3002\u5982\u679c\u65f6\u95f4\u7d27\u8feb\uff0c\u60a8\u81ea\u7136\u5e0c\u671b\u5229\u7528\u4e00\u5207\u53ef\u80fd\u7684\u624b\u6bb5\u6765\u7b80\u5316\u6570\u636e\u5ba1\u6838\u6d41\u7a0b\u3002\u800c\u6dfb\u52a0\u8d28\u91cf\u68c0\u67e5\u6807\u8bb0\uff0c\u5219\u662f\u786e\u4fdd\u6570\u636e\u51c6\u786e\u53ef\u7528\u7684\u7edd\u4f73\u65b9\u6cd5\u3002<\/p>\n<p>\u5e38\u89c1\u7684\u8d28\u91cf\u68c0\u67e5\u6807\u8bb0\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><em>\u901f\u5ea6\u6807\u8bb0\uff1a<\/em>\u5982\u679c\u53d7\u8bbf\u8005\u5b8c\u6210\u8c03\u7814\u7684\u7528\u65f6\u662f\u4e2d\u4f4d\u6570\u65f6\u957f\u7684\u4e09\u5206\u4e4b\u4e00\u6216\u66f4\u5c11\uff0c\u5c31\u4f1a\u89e6\u53d1\u6b64\u7c7b\u6807\u8bb0<\/li>\n<li><em>\u76f4\u7ebf\u6a21\u5f0f\u6807\u8bb0\uff1a<\/em>\u5982\u679c\u53d7\u8bbf\u8005\u5728\u56de\u7b54\u7f51\u683c\u7c7b\u95ee\u9898\u65f6\u7ed9\u51fa\u4e86\u8fc7\u591a\u7684\u201c\u76f4\u7ebf\u6a21\u5f0f\u201d\u7b54\u6848\uff08\u4f8b\u5982\uff0c\u5728\u77e9\u9635\u7684\u6240\u6709\u884c\u4e2d\u90fd\u9009\u62e9\u201c\u975e\u5e38\u8d5e\u540c\u201d\uff09\uff0c\u5c31\u4f1a\u89e6\u53d1\u6b64\u7c7b\u6807\u8bb0<\/li>\n<li><em>\u5f00\u653e\u5f0f\u6807\u8bb0\uff1a<\/em>\u5728\u53d7\u8bbf\u8005\u8f93\u5165\u8352\u8c2c\u7684\u7b54\u6848\u65f6\u89e6\u53d1\uff1b\u4e00\u4e9b\u7f16\u7a0b\u5e73\u53f0\u53ef\u4ee5\u8bc6\u522b\u201c\u80e1\u8a00\u4e71\u8bed\u201d\u5f0f\u7684\u5f00\u653e\u5f0f\u95ee\u9898\u7b54\u6848\u5e76\u89e6\u53d1\u6b64\u7c7b\u6807\u8bb0<\/li>\n<li><em>\u518d\u6b21\u786e\u8ba4\u7c7b\u4f3c\u95ee\u9898\u7684\u7b54\u6848\u7684\u6807\u8bb0\uff1a<\/em>\u5982\u679c\u53d7\u8bbf\u8005\u5728\u8c03\u7814\u8fc7\u7a0b\u4e2d\u5bf9\u975e\u5e38\u76f8\u4f3c\u6216\u76f8\u540c\u7684\u95ee\u9898\u7ed9\u51fa\u4e86\u4e0d\u540c\u7684\u7b54\u6848\uff0c\u5c31\u4f1a\u89e6\u53d1\u6b64\u7c7b\u6807\u8bb0<\/li>\n<\/ul>\n<p>\u52a1\u5fc5\u6ce8\u610f\uff0c\u53d7\u8bbf\u8005\u89e6\u53d1\u4e00\u4e2a\u8d28\u91cf\u68c0\u67e5\u6807\u8bb0\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5220\u9664\u5176\u6570\u636e\u3002\u5efa\u8bae\u5728\u6574\u4e2a\u8c03\u7814\u4e2d\u4f7f\u7528\u591a\u4e2a\u6807\u8bb0\uff1b\u5982\u679c\u53d7\u8bbf\u8005\u89e6\u53d1\u4e86\u591a\u4e2a\u6807\u8bb0\uff0c\u53ef\u4ee5\u5ba1\u6838\u4ed6\u4eec\u7684\u6570\u636e\u5e76\u6839\u636e\u9700\u8981\u5220\u9664\u3002<\/p>\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0c\u5728\u8c03\u7814\u8bbe\u8ba1\u4e2d\u5305\u542b\u4e0a\u8ff0\u5404\u9879\u53ef\u4ee5\u52a0\u5feb\u5206\u6790\u901f\u5ea6\u3001\u786e\u4fdd\u6570\u636e\u51c6\u786e\u548c\u7b80\u5316\u5206\u6790\u8fc7\u7a0b\u3002\u8f9b\u82e6\u5728\u524d\uff0c\u8f7b\u677e\u5728\u540e\u3002\u6309\u7167\u8fd9\u4e9b\u7b80\u5355\u7684\u6b65\u9aa4\u8fdb\u884c\u8bbe\u8ba1\uff0c\u60a8\u5c31\u53ef\u4ee5\u638c\u63a7\u8c03\u7814\uff0c\u907f\u514d\u4efb\u4f55\u5c34\u5c2c\u7684\u5ba2\u6237\u5bf9\u8bdd\/\u5feb\u901f\u83b7\u5f97\u6240\u9700\u7684\u6570\u636e\u3002<\/p>\n<p><em>*\u672c\u6587\u8bd1\u81ea GLG \u5b9a\u91cf\u7814\u7a76\u56e2\u961f\u539f\u521b\u82f1\u6587\u5185\u5bb9\uff0c\u6211\u4eec\u5728\u4e2d\u56fd\u5730\u533a\u4e0e\u6301\u6709\u6d89\u5916\u8c03\u67e5\u8bb8\u53ef\u8bc1\u7684\u5f53\u5730\u4f19\u4f34\u5408\u4f5c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u8c03\u7814\u670d\u52a1\u3002<\/em><\/p>\n<hr \/>\n<p><strong>GLG \u683c\u7406\u96c6\u56e2<\/strong>\u81f4\u529b\u4e8e\u6253\u9020\u5168\u7403\u77e5\u8bc6\u5e73\u53f0\uff0c\u4e3a\u9700\u8981\u4e13\u4e1a\u6d1e\u89c1\u7684\u5546\u4e1a\u51b3\u7b56\u8005\u5339\u914d\u5177\u6709\u4e00\u624b\u7ecf\u9a8c\u7684\u884c\u4e1a\u4e13\u5bb6\uff0c\u52a9\u529b\u4ed6\u4eec\u4ee5\u66f4\u52a0\u660e\u786e\u7684\u76ee\u6807\u548c\u575a\u5b9a\u7684\u4fe1\u5fc3\u505a\u51fa\u51b3\u7b56\u3002<\/p>\n<p><a href=\"https:\/\/glginc.cn\/surveys\/\" rel=\"nofollow noopener\" target=\"_blank\">GLG \u5b9a\u91cf\u7814\u7a76<\/a>\u6536\u96c6\u4e86\u5168\u7403\u4f53\u91cf\u5e9e\u5927\u548c\u591a\u6837\u5316\u7684\u7b2c\u4e00\u624b\u4e13\u4e1a\u77e5\u8bc6\u5e73\u53f0\u7684\u6837\u672c\uff0c\u5e2e\u52a9\u60a8\u5feb\u901f\u5b9e\u5730\u6d4b\u8bd5\u60a8\u7684\u7b56\u7565\u3002\u65e0\u8bba\u60a8\u662f\u9700\u8981\u8bc4\u4f30\u5165\u5e02\u3001\u5feb\u901f\u6d4b\u8bd5\u65b0\u60f3\u6cd5\uff0c\u8fd8\u662f\u4f18\u5316\u60a8\u8981\u4f20\u8fbe\u7684\u4fe1\u606f\uff0c\u6211\u4eec\u8d44\u6df1\u7684\u8c03\u7814\u56e2\u961f\u90fd\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5bf9\u63a5\u76f8\u5e94\u7684\u7fa4\u4f53\uff0c\u5f00\u5c55\u5b9a\u5236\u8c03\u7814\uff0c\u52a9\u60a8\u5b9e\u73b0\u7814\u7a76\u76ee\u6807\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u8c03\u7814\u7684\u6d1e\u89c1\uff0c\u8bf7\u6301\u7eed\u5173\u6ce8\u4e13\u680f\u7684\u540e\u7eed\u5185\u5bb9\uff0c\u6216\u8054\u7cfb\u6211\u4eec\u4e0e GLG \u5b9a\u91cf\u7814\u7a76\u56e2\u961f\u6210\u5458\u8fdb\u4e00\u6b65\u6c9f\u901a\u3002<\/p>\n<hr \/>\n<p>\u9605\u8bfb\u8c03\u7814\u7cfb\u5217\u5176\u4ed6\u76f8\u5173\u6d1e\u89c1\u6587\u7ae0\uff1a<\/p>\n<p><a href=\"https:\/\/glginc.cn\/articles\/survey-basics-how-to-reach-respondents\/\" rel=\"nofollow noopener\" target=\"_blank\">\u63a5\u89e6\u53d7\u8bbf\u8005\u7684\u6b63\u786e\u65b9\u5f0f<\/a><\/p>\n<p><a href=\"https:\/\/glginc.cn\/articles\/survey-basics-which-type-of-survey-to-use\/\" rel=\"nofollow noopener\" target=\"_blank\">\u60a8\u9700\u8981\u4ec0\u4e48\u7c7b\u578b\u7684\u8c03\u7814\uff1f<\/a><\/p>\n<p><a href=\"https:\/\/glginc.cn\/articles\/survey-basics-the-eight-tenets-of-survey-design\/\" rel=\"nofollow noopener\" target=\"_blank\">\u8c03\u7814\u95ee\u5377\u8bbe\u8ba1\u7684\u516b\u5927\u539f\u5219<\/a><\/p>\n<p><a href=\"https:\/\/glginc.cn\/articles\/types-of-survey-questions-and-when-to-use-them\/\" rel=\"nofollow noopener\" target=\"_blank\">\u8c03\u7814\u95ee\u5377\u95ee\u9898\u7684\u7c7b\u578b\u53ca\u9002\u7528\u60c5\u5f62<\/a><\/p>\n<p><a href=\"https:\/\/glginc.cn\/articles\/why-survey-screening-criteria-is-important\/\" rel=\"nofollow noopener\" 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