{"id":33163,"date":"2021-04-14T19:38:22","date_gmt":"2021-04-14T23:38:22","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/using-quality-checks-to-improve-your-survey-data-2\/"},"modified":"2025-03-18T11:17:42","modified_gmt":"2025-03-18T15:17:42","slug":"using-quality-checks-to-improve-your-survey-data","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/zh-hans\/articles\/using-quality-checks-to-improve-your-survey-data\/","title":{"rendered":"\u901a\u8fc7\u8d28\u91cf\u68c0\u67e5\u4f18\u5316\u8c03\u7814\u6570\u636e"},"content":{"rendered":"<p>\u8c03\u7814\u7ed3\u679c\u7684\u8d28\u91cf\u53d6\u51b3\u4e8e\u53d7\u8bbf\u8005\u7684\u56de\u7b54\u3002 \u53d7\u8bbf\u8005\u53ef\u80fd\u4f1a\u5206\u5fc3\u3001\u5931\u53bb\u5174\u8da3\uff0c\u6216\u8005\u4e3a\u4e86\u5b8c\u6210\u8c03\u67e5\u95ee\u5377\u800c\u8349\u8349\u4f5c\u7b54\u3002 \u8fd9\u5c31\u662f\u8981\u5728\u8c03\u67e5\u95ee\u5377\u4e2d\u5305\u62ec\u8d28\u91cf\u68c0\u67e5\u7684\u91cd\u8981\u539f\u56e0\u3002<\/p>\n<p><strong>\u8d28\u91cf\u68c0\u67e5<\/strong>\u662f\u901a\u8fc7\u95ee\u9898\u7f16\u5199\u6216\u7f16\u7a0b\u65b9\u5f0f\u52a0\u5165\u8c03\u7814\u95ee\u5377\u4e2d\u7684\u68c0\u67e5\u63aa\u65bd\uff0c\u53ef\u5bf9\u9700\u8981\u8fdb\u4e00\u6b65\u5ba1\u67e5\u7684\u53d7\u8bbf\u8005\u56de\u7b54\u8fdb\u884c\u6807\u8bb0\u3002\u8d28\u91cf\u68c0\u67e5\u53ef\u4ee5\u662f\u7b80\u5355\u5730\u6807\u8bb0\u8fc7\u5feb\u5b8c\u6210\u8c03\u67e5\u7684\u53d7\u8bbf\u8005\uff0c\u4e5f\u53ef\u4ee5\u66f4\u4e3a\u590d\u6742\uff0c\u4f8b\u5982\u7528\u4e00\u4e2a\u7ecf\u8fc7\u7f16\u7a0b\u7684\u53d8\u91cf\uff0c\u5728\u53d7\u8bbf\u8005\u63d0\u4f9b\u7684\u56de\u7b54\u4e0d\u4e00\u81f4\u65f6\u8fdb\u884c\u6807\u8bb0\u3002 \u8d28\u91cf\u68c0\u67e5\u53ef\u786e\u4fdd\u53d7\u8bbf\u8005\u5728\u4f5c\u7b54\u65f6\u662f\u4e13\u6ce8\u7684\uff0c\u82b1\u8d39\u4e86\u5408\u9002\u7684\u65f6\u95f4\u56de\u7b54\u6bcf\u4e2a\u95ee\u9898\uff0c\u5e76\u4e14\u63d0\u4f9b\u7684\u56de\u7b54\u662f\u4e00\u81f4\u7684\u3002<\/p>\n<p>\u6700\u4f73\u505a\u6cd5\u662f\u5728\u5206\u6790\u6709\u8d28\u91cf\u68c0\u67e5\u6807\u8bb0\u7684\u53d7\u8bbf\u8005\u65f6\u9075\u5faa\u201c\u4e09\u632f\u51fa\u5c40\u201d\u7684\u539f\u5219\u3002 \u5982\u679c\u53d7\u8bbf\u8005\u672a\u901a\u8fc7\u5176\u4e2d\u4efb\u4f55 3 \u6b21\u8d28\u91cf\u68c0\u67e5\uff0c\u5219\u5e94\u81ea\u52a8\u5c06\u5176\u4ece\u6570\u636e\u96c6\u4e2d\u5220\u9664\uff0c\u53ea\u8fdb\u4e00\u6b65\u5ba1\u67e5\u4ec5\u6709\u4e00\u6b21\u6216\u4e24\u6b21\u672a\u901a\u8fc7\u7684\u53d7\u8bbf\u8005\u3002<\/p>\n<p>\u8d28\u91cf\u68c0\u67e5\u7684\u6b21\u6570\u53d6\u51b3\u4e8e\u60a8\u7684\u8c03\u7814\u65f6\u957f\u3002\u5e73\u5747\u8bbf\u8c08\u65f6\u95f4 (LOI) \u7ea6\u4e3a 10 \u5206\u949f\u7684\u8c03\u7814\u5e94\u53ea\u8fdb\u884c 3 \u6b21\u5de6\u53f3\u7684\u8d28\u91cf\u68c0\u67e5\u3002 \u5982\u679c\u8c03\u7814\u7684 LOI \u63a5\u8fd1 20 \u5206\u949f\uff0c\u5efa\u8bae\u8fdb\u884c 5 \u5230 7 \u6b21\u8d28\u91cf\u68c0\u67e5\uff0c\u4ee5\u786e\u8ba4\u53d7\u8bbf\u8005\u968f\u7740\u8c03\u7814\u7684\u6df1\u5165\u4ecd\u4fdd\u6301\u4e86\u4e13\u6ce8\u3002<\/p>\n<p>\u867d\u7136\u8d28\u91cf\u68c0\u67e5\u6709\u52a9\u4e8e\u786e\u4fdd\u6570\u636e\u8d28\u91cf\uff0c\u4f46\u5b83\u4eec\u4e0d\u5e94\u662f\u552f\u4e00\u7684\u9632\u7ebf\u3002 <a href=\"https:\/\/glginc.cn\/articles\/why-survey-screening-criteria-is-important\/\" rel=\"nofollow noopener\" target=\"_blank\">\u4e25\u8c28\u7684\u201c\u7b5b\u9009\u201d\u90e8\u5206<\/a>\u53ef\u51cf\u5c11\u8d28\u91cf\u68c0\u67e5\u7684\u6807\u8bb0\u6570\u3002 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\u5185\u5bb9\u77e5\u8bc6\u68c0\u67e5\u5305\u62ec\u8bf7\u53d7\u8bbf\u8005\u9009\u62e9\u6b63\u786e\u7684\u5b9a\u4e49\uff0c\u89e3\u91ca\u5404\u79cd\u9996\u5b57\u6bcd\u7f29\u7565\u8bcd\u6216\u63d0\u4f9b\u5176\u4ed6\u4fe1\u606f\u3002 \u5e94\u5c06\u5176\u5305\u542b\u5728\u201c\u7b5b\u9009\u201d\u90e8\u5206\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u8fc7\u5feb\u6807\u8bb0\uff1a<\/strong>\u53d7\u8bbf\u8005\u5b8c\u6210\u8c03\u7814\u7684\u901f\u5ea6\u592a\u5feb\u53ef\u80fd\u610f\u5473\u7740\u5176\u6ca1\u6709\u8ba4\u771f\u9605\u8bfb\u548c\u56de\u7b54\u95ee\u9898\u3002 \u8fc7\u5feb\u6807\u8bb0\u68c0\u67e5\u53ef\u4ee5\u6807\u8bb0\u51fa\u5728\u67d0\u4e2a\u65f6\u957f\u5185\u5b8c\u6210\u8c03\u67e5\u7684\u7528\u6237\u3002 \u8fc7\u5feb\u68c0\u67e5\u7684\u4e1a\u754c\u6807\u51c6\u662f\u6807\u8bb0\u7528\u65f6\u5c11\u4e8e\u5e73\u5747\u8c03\u67e5\u65f6\u957f\u7684\u4e09\u5206\u4e4b\u4e00\u7684\u4efb\u4f55\u53d7\u8bbf\u8005\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u56de\u7b54\u77db\u76fe\u6807\u8bb0\uff1a<\/strong>\u60a8\u53ef\u80fd\u9700\u8981\u68c0\u67e5\u8c03\u7814\u4e2d\u91cd\u8981\u6570\u636e\u7684\u51c6\u786e\u6027\u3002 \u53ef\u901a\u8fc7\u5c31\u540c\u4e00\u95ee\u9898\u63d0\u95ee\u4e24\u6b21\u6216\u63d0\u51fa\u76f8\u4f3c\u95ee\u9898\u6765\u53d1\u73b0\u76f8\u4e92\u77db\u76fe\u7684\u56de\u7b54\u3002 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href=\"https:\/\/glginc.cn\/articles\/let-your-survey-design-help-you\/\" rel=\"nofollow noopener\" target=\"_blank\">\u5408\u7406\u8bbe\u8ba1\u8c03\u67e5\u95ee\u5377<\/a>\u4ee5\u5c3d\u91cf\u907f\u514d\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u5f00\u653e\u5f0f\u9a8c\u8bc1\uff1a<\/strong>\u5176\u76ee\u7684\u662f\u68c0\u67e5\u5f00\u653e\u5f0f\u5b57\u6bb5\u4e2d\u662f\u5426\u5b58\u5728\u56de\u7b54\u91cd\u590d\u3001\u62fc\u5199\u9519\u8bef\u9891\u7e41\u3001\u56de\u7b54\u4e0d\u76f8\u5173\u548c\u5185\u5bb9\u65e0\u610f\u4e49\u7684\u60c5\u51b5\u3002 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href=\"https:\/\/glginsights.com\/zh-hans\/surveys\/\">\u5b9a\u91cf\u7814\u7a76<\/a><\/strong>\u4f1a\u5c06\u8d28\u91cf\u68c0\u67e5\u7eb3\u5165\u6bcf\u9879\u8c03\u67e5\uff0c\u6211\u4eec\u7684\u8d28\u91cf\u5ba1\u6838\u56e2\u961f\u4f1a\u8bc4\u4f30\u53d7\u8bbf\u8005\u548c\u56de\u7b54\uff0c\u4ee5\u8bc6\u522b\u53ef\u80fd\u4f1a\u4f7f\u60a8\u7684\u6570\u636e\u5b58\u5728\u504f\u5dee\u7684\u6f5c\u5728\u4e0d\u5408\u683c\u56de\u7b54\u3002 \u60a8\u5e0c\u671b\u901a\u8fc7\u4e13\u5bb6\u5c0f\u7ec4\u4e86\u89e3\u54ea\u4e9b\u4fe1\u606f\uff1f \u9a6c\u4e0a<a href=\"https:\/\/glginsights.com\/zh-hans\/contact-us\/\">\u4e0e\u6211\u4eec\u8054\u7cfb<\/a>\u4ee5\u5f00\u59cb\u8c03\u67e5\u5e76\u83b7\u5f97\u6d1e\u89c1\u5427\u3002<\/p>\n<p><em>*\u672c\u6587\u8bd1\u81ea GLG \u5b9a\u91cf\u7814\u7a76\u56e2\u961f\u539f\u521b\u82f1\u6587\u5185\u5bb9\uff0c\u6211\u4eec\u5728\u4e2d\u56fd\u5730\u533a\u4e0e\u6301\u6709\u6d89\u5916\u8c03\u67e5\u8bb8\u53ef\u8bc1\u7684\u5f53\u5730\u4f19\u4f34\u5408\u4f5c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u8c03\u7814\u670d\u52a1\u3002<\/em><\/p>\n<hr \/>\n<h3><strong>\u9605\u8bfb\u8c03\u7814\u7cfb\u5217\u5176\u4ed6\u76f8\u5173\u6d1e\u89c1\u6587\u7ae0\uff1a<\/strong><\/h3>\n<ul>\n<li><strong><a href=\"https:\/\/glginc.cn\/articles\/survey-basics-how-to-reach-respondents\/\" rel=\"nofollow noopener\" target=\"_blank\">\u63a5\u89e6\u53d7\u8bbf\u8005\u7684\u6b63\u786e\u65b9\u5f0f<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/glginc.cn\/articles\/survey-basics-which-type-of-survey-to-use\/\" rel=\"nofollow noopener\" target=\"_blank\">\u60a8\u9700\u8981\u4ec0\u4e48\u7c7b\u578b\u7684\u8c03\u7814\uff1f<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/glginc.cn\/articles\/survey-basics-the-eight-tenets-of-survey-design\/\" rel=\"nofollow noopener\" target=\"_blank\">\u8c03\u7814\u95ee\u5377\u8bbe\u8ba1\u7684\u516b\u5927\u539f\u5219<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/glginsights.com\/zh-hans\/articles\/types-of-survey-questions-and-when-to-use-them\/\">\u8c03\u7814\u95ee\u5377\u95ee\u9898\u7684\u7c7b\u578b\u53ca\u9002\u7528\u60c5\u5f62<\/a><\/strong><\/li>\n<li><strong><a class=\"row-title\" href=\"https:\/\/glginsights.com\/zh-hans\/articles\/why-survey-screening-criteria-is-important\/\" aria-label=\"\u201c\u201c\u8c03\u7814\u7cfb\u5217\u201d\u4e13\u9898\uff08\u56db\uff09\uff1a\u5207\u52ff\u5ffd\u89c6\u8c03\u7814\u95ee\u5377\u7b5b\u9009\u6807\u51c6\u201d (Edit)\">\u5207\u52ff\u5ffd\u89c6\u8c03\u7814\u95ee\u5377\u7b5b\u9009\u6807\u51c6<\/a><\/strong><\/li>\n<li><strong><a class=\"row-title\" href=\"https:\/\/glginsights.com\/zh-hans\/articles\/what-is-conjoint-analysis\/\" 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