{"id":33161,"date":"2022-03-08T09:44:29","date_gmt":"2022-03-08T09:44:29","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/china-coffee-chains-2022-outlook\/"},"modified":"2025-03-18T11:17:25","modified_gmt":"2025-03-18T15:17:25","slug":"china-coffee-chains-2022-outlook","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/zh-hans\/articles\/china-coffee-chains-2022-outlook\/","title":{"rendered":"\u4f17\u671b\u6240\u5f52\u7684\u8d5b\u9053\uff1a\u4e2d\u56fd\u5496\u5561\u8fde\u9501\u54c1\u724c\u5e02\u573a\u5c55\u671b"},"content":{"rendered":"

2021 \u5e74\u662f\u4e2d\u56fd\u5496\u5561\u8fde\u9501\u54c1\u724c\u7684\u5feb\u901f\u53d1\u5c55\u4e4b\u5e74\u3002\u56fd\u4ea7\u54c1\u724c M stand \u5feb\u901f\u5b8c\u6210\u53cc\u8f6e\u8fc7\u4ebf\u5143\u878d\u8d44\uff0cManner \u66f4\u662f\u5206\u522b\u4e8e 3 \u6708\u30015 \u6708\u30016 \u6708\u63a5\u8fde\u83b7\u5f97\u4e09\u8f6e\u878d\u8d44\uff1b6 \u6708\u6c38\u749e\u5496\u5561\u3001\u4e09\u987f\u534a\u5747\u5b8c\u6210\u4e86\u65b0\u4e00\u8f6e\u878d\u8d44\uff0c7 \u6708\u4ee3\u6570\u5b66\u5bb6\u5496\u5561\u83b7\u6570\u5343\u4e07\u6295\u8d44\uff0cSeesaw \u83b7\u5f97\u8fc7\u4ebf\u6295\u8d44\u7b49\u3002\u66fe\u7ecf\u6df1\u9677\u56f0\u5883\u7684\u745e\u5e78\u5496\u5561\u4e5f\u5728\u4ea7\u54c1\u8c03\u6574\u4e0b\u5927\u83b7\u6210\u529f\u3002<\/p>\n

2022 \u5e74\uff0c\u8fde\u9501\u5496\u5561\u54c1\u724c\u7684\u7ade\u4e89\u683c\u5c40\u4f1a\u5982\u4f55\u6f14\u5316\uff0c\u4e2d\u56fd\u5496\u5561\u5e02\u573a\u80fd\u5426\u7ee7\u7eed\u9ad8\u901f\u589e\u957f\uff1f\u4e2d\u56fd\u8fde\u9501\u5496\u5561\u4f01\u4e1a\u5e94\u9009\u62e9\u600e\u6837\u7684\u7b56\u7565\u4ee5\u5e94\u5bf9\u65b0\u5f0f\u8336\u996e\u54c1\u724c\u7684\u6311\u6218\uff1fGLG \u683c\u7406\u96c6\u56e2\u9080\u8bf7\u4e13\u5bb6\u56e2\u6210\u5458\uff0c\u94c2\u6f9c\u5496\u5561\u5b66\u9662\u9662\u957f\u53ca\u521b\u59cb\u4eba\u9f50\u9e23\u5148\u751f\u5bf9\u4e2d\u56fd\u5496\u5561\u5e02\u573a\u53d1\u5c55\u8fdb\u884c\u89e3\u8bfb\u548c\u5c55\u671b\u3002\u4ee5\u4e0b\u4e3a\u6d3b\u52a8\u6458\u8981\u3002<\/p>\n

Q1\uff1a\u4e2d\u56fd\u5496\u5561\u5e02\u573a\u7684\u53d1\u5c55\u5386\u7a0b\u662f\u600e\u6837\u7684\uff1f\u524d\u666f\u5982\u4f55\uff1f<\/b><\/strong><\/p>\n

\u9f50\u9e23\uff1a<\/b><\/strong>\u4e2d\u56fd\u7684\u5496\u5561\u6d88\u8d39\u5e02\u573a\u53d1\u5c55\u53ef\u4ee5\u7b80\u5355\u5f52\u7eb3\u4e3a\u4ee5\u4e0b\u51e0\u4e2a\u9636\u6bb5\uff1a<\/p>\n

    \n
  1. 1990 \u5e74 – 2000 \u5e74\uff1a\u8d77\u6b65\u9636\u6bb5\u3002<\/b><\/strong>\u8fd9\u4e2a\u9636\u6bb5\u7684\u4e00\u4e2a\u5178\u578b\u7279\u5f81\u5c31\u662f\u901f\u6eb6\u5496\u5561\u3002<\/li>\n
  2. 2000 \u5e74 – 2011 \u5e74\uff1a\u57f9\u80b2\u9636\u6bb5\u3002<\/b><\/strong>\u8fd9\u4e2a\u9636\u6bb5\u6700\u6838\u5fc3\u7684\u8bcd\u662f\u201c\u5496\u5561\u9986\u201d\u3002\u4e0d\u8bba\u662f\u8fde\u9501\u5496\u5561\u9986\u8fd8\u662f\u72ec\u7acb\u5496\u5561\u9986\uff0c\u4ece\u8fd9\u4e2a\u9636\u6bb5\u5f00\u59cb\u5728\u5404\u4e2a\u57ce\u5e02\u7efd\u653e\u3002<\/li>\n
  3. 2012 \u5e74 – 2017 \u5e74\uff1a\u6210\u957f\u9636\u6bb5\u3002<\/b><\/strong>\u6211\u4eec\u4e00\u822c\u8ba4\u4e3a 2012 \u5e74\u662f\u7cbe\u54c1\u5496\u5561\u7684\u4e00\u4e2a\u6d88\u8d39\u5143\u5e74\uff0c\u5982\u56fd\u5185\u51fa\u73b0\u4e86\u7b2c\u4e00\u4e2a\u5bf9\u6807\u7cbe\u54c1\u5496\u5561\u7684\u5496\u5561\u6559\u80b2\u57f9\u8bad\u673a\u6784\u3001\u7b2c\u4e00\u5bb6\u4e3b\u6253\u7cbe\u54c1\u5496\u5561\u7684\u5496\u5561\u9986\u95e8\u5e97\u3001\u7504\u9009\u5496\u5561\u7684\u6982\u5ff5\u5f00\u59cb\u5728\u4e2d\u56fd\u5e02\u573a\u8bd5\u6c34\u7b49\u3002<\/li>\n
  4. 2018 \u5e74\u81f3\u4eca\uff1a\u8d44\u672c\u5165\u5c40\u5496\u5561\u884c\u4e1a\uff0c\u884c\u4e1a\u8fdb\u5165\u7206\u53d1\u5f0f\u7684\u6210\u957f\u671f\u3002<\/b><\/strong>\u8fd9\u4e2a\u9636\u6bb5\u7684\u6838\u5fc3\u8bcd\u53ef\u4ee5\u53eb\u505a\u201c\u7206\u53d1\u201d\uff0c\u4e5f\u53ef\u4ee5\u53eb\u505a\u201c\u5496\u5561\u8d70\u4e0b\u795e\u575b\u201d\uff0c\u9010\u6e10\u5927\u4f17\u5316\u3002<\/li>\n<\/ol>\n

    2019 \u5e74\uff0c\u5496\u5561\u884c\u4e1a\u8868\u73b0\u51fa\u4e86\u975e\u5e38\u5f3a\u7684\u8d2d\u4e70\u529b\u4e0e\u975e\u5e38\u9ad8\u7684\u4eba\u6c14\u548c\u70ed\u5ea6\u3002\u4ece\u4f01\u4e1a\u6570\u91cf\u3001\u6295\u878d\u8d44\u60c5\u51b5\u3001\u5546\u4e1a\u8206\u60c5\u3001\u884c\u4e1a\u5934\u90e8\u4f01\u4e1a\u52a8\u5411\u3001\u6d88\u8d39\u8005\u7684\u53c2\u4e0e\u5ea6\u3001\u65b0\u5174\u54c1\u724c\u957f\u52bf\u7b49\u51e0\u4e4e\u6240\u6709\u7ef4\u5ea6\u53bb\u5206\u6790\u30022020 \u5e74\uff0c\u53d7\u65b0\u51a0\u75ab\u60c5\u5f71\u54cd\uff0c\u4e00\u5f00\u59cb\u5496\u5561\u884c\u4e1a\u51fa\u73b0\u4e86\u4e00\u4e2a\u77ed\u6682\u7684\u4f4e\u8ff7\u548c\u6d88\u6781\uff0c\u4f46\u662f\u5f88\u5feb\u5927\u5bb6\u53d1\u73b0\u8fd9\u4e2a\u884c\u4e1a\u4f9d\u7136\u662f\u4f17\u671b\u6240\u5f52\u3001\u503c\u5f97\u770b\u597d\u3002\u4ece\u5b8f\u89c2\u89d2\u5ea6\u6765\u8bf4\uff0c\u4e3b\u8981\u662f\u5c45\u6c11\u53ef\u652f\u914d\u6536\u5165\u63d0\u9ad8\u3001\u6570\u5b57\u5316\u7ecf\u6d4e\u5d1b\u8d77\u548c\u6d88\u8d39\u4eba\u7fa4\u7684\u4ee3\u9645\u53d8\u8fc1<\/b><\/strong>\u8fd9\u4e09\u4e2a\u539f\u56e0\u3002\u8fd9\u4e09\u4e2a\u5b8f\u89c2\u56e0\u7d20\u653e\u5728\u4e00\u8d77\uff0c\u5bfc\u81f4\u4e86\u4e09\u70b9\uff1a<\/p>\n

      \n
    1. \u5728\u6d88\u8d39\u5347\u7ea7\u7684\u5927\u80cc\u666f\u4e4b\u4e0b\uff0c\u5f00\u59cb\u51fa\u73b0\u4e86\u5927\u91cf\u7684\u9700\u6c42\u7ec6\u5206\u3002<\/b><\/strong><\/li>\n
    2. \u51fa\u73b0\u4e86\u5f88\u591a\u65b0\u5174\u6d88\u8d39\u7fa4\u4f53\u9700\u6c42\u7684\u91ca\u653e\u3002<\/b><\/strong><\/li>\n
    3. \u884c\u4e1a\u53d1\u5c55\u4e2d\u5f88\u591a\u5c0f\u7684\u8d8b\u52bf\u503c\u5f97\u53bb\u6355\u6349\u4e0e\u521b\u65b0\u3002<\/b><\/strong><\/li>\n<\/ol>\n

      \u6b63\u662f\u8fd9\u4e09\u79cd\u529b\u91cf\u652f\u6491\u4e86\u4eca\u5929\uff0c\u5c24\u5176\u662f 2019 \u5e74 – 2020 \u5e74\u4ee5\u6765\u7684\u5496\u5561\u884c\u4e1a\u7684\u8fd9\u79cd\u9ad8\u901f\u7684\u6210\u957f\u30022020 \u5e74 – 2021 \u5e74\u662f\u8d44\u672c\u72c2\u70ed\u7684\u65f6\u671f\uff0c\u5982\u4eca\u7684\u5496\u5561\u884c\u4e1a\u7684\u8d5b\u9053\uff0c\u6211\u4e2a\u4eba\u5224\u65ad\u5df2\u7ecf\u5230\u8fbe\u6216\u8d8a\u8fc7\u4e86\u70ed\u5ea6\u7684\u6700\u9ad8\u70b9\uff0c\u5904\u4e8e\u70ed\u5ea6\u7565\u6709\u4e0b\u964d\u7684\u9636\u6bb5\u3002\u6ca1\u6709\u8c01\u4f1a\u518d\u4e3a\u6295\u4e00\u4e2a\u8d5b\u9053\u800c\u6295\uff0c\u73b0\u5728\u6295\u7684\u662f\u4f01\u4e1a\u3001\u662f\u56e2\u961f\u3001\u662f\u54c1\u724c\u3002\u00a0<\/b><\/strong><\/p>\n

      Q2\uff1a\u5f53\u4e0b\u672c\u571f\u548c\u56fd\u9645\u5496\u5561\u54c1\u724c\u7684\u7ade\u4e89\u683c\u5c40\u5982\u4f55\uff1f<\/b><\/strong><\/p>\n

      \u9f50\u9e23\uff1a<\/b><\/strong>\u6211\u4eec\u4e00\u822c\u662f\u628a\u56fd\u5185\u3001\u56fd\u5916\u7684\u5496\u5561\u9986\u8fde\u9501\u54c1\u724c\u653e\u5728\u4e00\u4e2a\u54c1\u724c\u7684\u5750\u6807\u7cfb\u4e0a\u8fdb\u884c\u5bf9\u6bd4\u5206\u6790\u3002\u8fd9\u4e2a\u54c1\u724c\u5750\u6807\u7cfb\u7684\u6784\u5efa\uff0c\u4e00\u822c\u6a2a\u8f74\u662f\u5546\u52a1\u4f11\u95f2\uff0c\u7eb5\u8f74\u662f\u9ad8\u4ef7\u5e73\u4ef7\u3002<\/b><\/strong><\/p>\n

      \"\"<\/p>\n

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      \u201c\u4f11\u95f2\u9ad8\u4ef7\u201d\uff1a\u7b2c\u4e8c\u8c61\u9650\u3002<\/b><\/strong>\u505a\u8fd9\u4e2a\u8c61\u9650\u8981\u6709\u8db3\u591f\u4e2a\u6027\u7684\u54c1\u724c\u8ba4\u77e5\u8f93\u51fa\uff0c\u6bcf\u4e00\u676f\u5496\u5561\u8981\u6709\u8db3\u591f\u7684\u6bdb\u5229\u4ee5\u53ca\u6709\u8db3\u591f\u7684\u7a7a\u95f4\u611f\u3002M Stand\u3001Blue Bottle\u3001 %\u963f\u62c9\u6bd4\u5361\u4ee5\u53ca\u8fc7\u53bb\u7684 Seesaw \u90fd\u5c5e\u4e8e\u8fd9\u4e2a\u8c61\u9650\u3002<\/p>\n

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      \u201c\u5546\u52a1\u5e73\/\u4f4e\u4ef7\u201d\uff1a\u7b2c\u56db\u8c61\u9650\u3002<\/b><\/strong>\u6709\u745e\u5e78\u5496\u5561\u3001Manner \u5496\u5561\u3001\u4e0d\u7720\u6d77\u7b49\u54c1\u724c\u3002<\/p>\n

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      \n

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